Promoting U.S. Wheat Around the World
As U.S. Wheat Associates (USW) President Vince Peterson often says, at any given hour of the day there is someone, somewhere, talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share some of the ways USW was working in June to promote all six classes of U.S. wheat in an […]
Wheat Buyers and Officials from Six Countries Kick Off USW Trade Team Season
Each year, U.S. Wheat Associates (USW) invests funding from USDA Foreign Agricultural Service export market development programs to bring several teams of overseas customers and stakeholders to the United States. Visiting wheat-producing states connects customers with farmers as well as state wheat commissions and industry partners that co-sponsor local visits. The goal is the same […]
Milling Executives from the Philippines Start Their Tour of the U.S. Wheat Supply Chain in Oregon
By Claire Hutchins, USW Market Analyst U.S. Wheat Associates (USW) believes customer engagement, supply chain transparency and free access to market information are the building blocks for robust relationships with U.S. wheat overseas customers. Every year, USW hosts several foreign trade delegations on trips to the United States to help foster these relationships. These delegations […]
Oregon Farmer Gives U.S. Wheat Customers Lasting Memories of Their Visit
By Amanda J. Spoo, USW Director of Communications “How’s the weather up there?” That was Ric Pinca’s first question to Darren Padget when they met. At a height of six feet, eight inches (203 cm), Darren towers over Pinca’s five-foot, six-inch (168 cm) frame and most people that he meets. Pinca, the executive director of […]
U.S. Wheat Farmers Discuss Wheat Quality with Customers in Spain, Portugal and Morocco
By Elizabeth Westendorf, USW Assistant Director of Policy Every year, U.S. Wheat Associates (USW) invites farmers (selected by state wheat commissions) to visit U.S. wheat customers overseas to learn more about international markets, customer needs, and the role of U.S. wheat in their businesses. This year, USW Assistant Director of Policy Elizabeth Westendorf led a […]
U.S. Wheat Farmers Traveling to Spain, Portugal and Morocco to Meet with Customers
Customer service is defined as the process of ensuring customer satisfaction with a product or service. When it comes to international trade relationships, customer service is expanded to include managing relationships and being able to ensure a reliable, quality supply. Twice every year, U.S. Associates (USW) sends U.S. wheat farmer leaders overseas to help cultivate […]
U.S. Wheat Farmers See Opportunity for Growth in Southeast Asia Markets
By Catherine Miller, USW Programs and Planning Coordinator Every year, U.S. Wheat Associates (USW) invites farmers (selected by state wheat commissions) to participate in a “Board Team” trip overseas to follow their wheat and learn from customers about the quality characteristics needed in those markets. In February the first USW Board Team of 2019 traveled […]
U.S. Wheat Farmers Reaching Out to South Asian Customers this Month
Diplomacy is defined as the profession, activity or skill of managing international relations, typically by a country’s representatives abroad and, secondarily, the art of dealing with people in a sensitive and effective way. While the local representatives of U.S. Wheat Associates (USW) are well versed in the art of diplomacy, twice every year USW sends […]
Latin American Holiday Traditions Help Inform Wheat Breeders
By Steve Wirsching, USW Vice President and Director, West Coast Office In Latin America, the holidays are filled with special wheat food traditions. Mexicans celebrate the visit of the Three Kings to the Christ child with Rosca de Reyes (Kings Cake Wreath), a ring-shaped sweet bread. In Peru, wheat consumption increases with Panettone bread sales. This […]
Wheat Growers See Challenges and Promise in African Markets
By Steve Mercer, USW Vice President of Communications Things have changed in Nigeria’s flour milling industry. Members of a U.S. Wheat Associates (USW) Board Team meeting with millers in Lagos recently learned more about how the West African nation’s economy and consumer preferences are forcing mills to reduce costs and produce a wider range […]