Wheat Leaders Will Share Good Will with Nigerian, South African Customers
When he joined USDA in 2017 as the first Undersecretary for Trade and Foreign Agricultural Affairs, Ted McKinney said he anticipated investing significant time overseas building trust, opening doors for farmers and processors [and] removing trade barriers. “Half the battle of winning the game is showing up,” he said. U.S. Wheat Associates (USW) completely agrees […]
Promoting Wheat Around the World
As U.S. Wheat Associates (USW) President Vince Peterson often says, at any given hour of the day there is someone, somewhere, talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share some of the ways USW was working in June and July to promote all six classes of U.S. wheat in an […]
USW Board Team Strengthens Relationships with Customers in China and Taiwan
By Stephanie Bryant-Erdmann, USW Market Analyst Every year USW sends board teams overseas to give leading U.S. wheat farmers the opportunity to learn from customers about the wheat quality characteristics their markets prioritize, and to strengthen the relationship between wheat farmers and their customers. One of those teams returned from a trip to Asian countries […]
Overseas Customers Benefit from Continued Education
Each year, USW sponsors overseas customers to travel to the United States as members of a trade delegation or to attend a short course, with more than 100 customers participating each year. In 2017, USW sponsored a total of 72 participants from Latin America, Africa, Asia and Europe to attend seven short courses and four […]
Visiting Farmers Learn Quality is Very Important to Latin American Customers
By Shawn Campbell, USW Deputy Director, West Coast Office Wheat harvest is the culmination of a year’s worth of hard work and prayers. As the big day approaches, farmers contemplate many questions. What is the yield going to be? Is the quality going to be good enough to avoid discounts? Will the price go up […]
Farmer Leaders to Meet with Customers in Mexico, Haiti, Ecuador and Chile
Whether it is for noodles in Asia, bread in South America or cookies in North Africa, once U.S. wheat leaves the farm, the journey it will go on has only just begun. The choices U.S. wheat farmers make when growing their wheat plays a big role in that journey but they seldom see exactly how […]
Learning About Food Security and Development in Tanzania
By Elizabeth Westendorf, USW Policy Specialist U.S. wheat farmers are proud of their commodity’s role in U.S. foreign aid around the world, and the U.S. Wheat Associates (USW) Food Aid Working Group (FAWG) works diligently to support U.S. international food assistance programs. Food aid has always been an important focus of USW’s policy work, both […]
U.S. Wheat Farmers See How Overseas Customers Value Their Crop
Montana farmer Denise Conover knows her wheat. She watches the markets, takes care of her land and stays up-to-date on current research to select the hard red winter (HRW) wheat varieties that will perform best on her farm. Once her wheat leaves the farm, she understands the valuable role everyone in the grain chain plays […]
Farmer Leaders to Meet with Customers in Thailand and the Philippines
By Amanda J. Spoo, USW Communications Specialist Every year USW sends teams of U.S. farmers overseas to visit markets they supply with wheat. These regional visits highlight the day-to-day work and marketing strategies of USW’s overseas offices and connect the farmers to their customers and industry stakeholders. “The feedback we hear consistently from our customers […]
Wheat Breeders Traveling to Asia to Listen and Share with Milling and Baking Customers
Each year the United States exports, on average, 25 to 35 million metric tons (MMT) of wheat, which accounts for roughly 50 percent of the annual crop. This makes the voice of overseas customers important to wheat research. To demonstrate that importance, four wheat breeders will travel with U.S. Wheat Associates (USW) to Asia, April […]