VIDEO: U.S. Wheat Supply Chain Put in Focus for Korean Bakery Product Development Team
U.S. Wheat Associates (USW) Bakery Technologist David Oh recently led a team of managers from South Korea through a Bakery Product Development Course at the Wheat Marketing Center in Portland, Oregon. The week-long educational seminar focused on six products made with classes of U.S. wheat, allowing the team to see how the quality of U.S. […]
USW’s History in South Korea Highlighted During USDA Agribusiness Trade Mission
Given three minutes to summarize 50 years of work, U.S. Wheat Associates (USW) South Korea Country Director Dongchan “Channy” Bae effectively shared how building partnerships, promoting quality and educating customers has helped USW develop one of the top and most promising markets for U.S. wheat exports. He could have spoken for hours on USW’s history […]
Riding the K-Wave: USW Promoting Use of U.S. Wheat in Korean-Influenced Foods
Movies, music and the cream cheese garlic bun – only one is a baked good, but in a modern twist, each is part of U.S. Wheat Associates’ (USW) effort to grow global demand for U.S. wheat. It’s called the “Korean Wave,” or “K-Wave” for short. It represents the influence of South Korean pop culture on […]
Takeaway from the North Asia Marketing Conference: Wheat Buyers Continue to Rely on U.S. Farmers
In an average year, buyers in Japan, South Korea and Taiwan import 20% of the U.S. wheat crop. It is an impressive statistic that speakers referenced more than a few times during the recent U.S. Wheat Associates (USW) North Asia Marketing Conference. The two-day gathering that drew wheat buyers from all three countries to Bali, […]
Celebrating a Golden Anniversary of Wheat Promotion in South Korea
The U.S. Wheat Associates (USW) Seoul, South Korea, office commemorated its 50th year of service May 15, 2023, with honored guests from the flour milling, baking, and logistics industries, U.S. government officials, U.S. wheat farmer leaders and colleagues. Speakers during the event focused on the remarkable growth of the South Korean wheat foods supply system […]
USW’s North Asia Board Team Wrapping Up Visit to Three Vital Markets
Taeyoung Grain Terminal’s CEO took time from his busy schedule March 8, 2023, to meet with U.S. farmers from Idaho, Montana and Nebraska and explain what happens when a shipment of imported U.S. wheat arrives in South Korea (photo above). It was a fitting way for the U.S. Wheat Associates’ (USW) 2023 North Asia Board […]
Promoting U.S. Wheat Around the World in 2022
As U.S. Wheat Associates (USW) President Vince Peterson often says, at any given hour of the day someone, somewhere, is talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share just some of the ways USW has been working recently to build a preference for U.S. wheat in an ever more complex world wheat […]
Meet the USW Technical Experts: Adrian Redondo – Inspired to Help by Hard Work and a Hero
Name: Adrian “Ady” Redondo Title: Technical Specialist Office: USW South Asian Regional Office, Manila Providing Service to: Republic of the Philippines and Korea Growing up on his grandparents’ small farm in the Philippines province of Batangas, U.S. Wheat Associates (USW) Technical Specialist Adrian “Ady” Redondo learned that hard work is a great motivator. “My father was away […]
Meet the USW Technical Experts: Shin Hak “David” Oh – Expertise Fermented in Korean Food Culture
Name: Shin Hak “David” Oh Title: Food/Bakery Technologist Office: USW North Asia Region, Seoul Office Providing Service to: South Korea The roots of Shin Hak “David” Oh’s food technology career were literally and figuratively fermented in his childhood home in Seoul, South Korea. The Korean art of making “kimchi” fascinated Oh as a child. Everyone in the family […]
Meet the USW Technical Experts: Gerry Mendoza – Born to Teach and Share His Love for Baking
Name: Gerardo “Gerry” S. Mendoza Title: Baking Consultant Office: USW South Asian Regional Office, Manila Providing Service to: Republic of the Philippines and Korea Regional Profile: Southeast Asia, particularly the Philippines, has become one of the most important export markets in the world for U.S. wheat. The Philippines is the second-largest market for all classes […]
