USW Helps Korean Flour Millers See Value in U.S. Wheat Purchases
The run-up in U.S. and global wheat prices following the Russian invasion of Ukraine made intensive trade service even more important for U.S. wheat importing customers. Foreign Market Development (FMD) program funds helped U.S. Wheat Associates (USW) gave Korean flour millers the experience needed to continue purchasing U.S. wheat in July 2022. USW Seoul brought […]
USW Reaches Across Regions to Help Build Wheat Exports to The Philippines
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is using Foreign Market Development (FMD) program and the Market Access Program (MAP) funds to help expand demand for U.S. wheat in the Republic of the Philippines in part by introducing new products from North Asian countries. Over the years, USW has built a team of […]
Maintaining Strong Awareness of U.S. Wheat Quality in China
It is certainly true that the trade relations between the United States and China have been and remain in a difficult place. However, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is confident that this trade confrontation will one day be resolved. After many years investing funding from the Market Access Program (MAP) and […]
First Bulk Vessel Docked in Myanmar Carries U.S. Wheat
Many years of work conducting trade service and technical support in South Asian countries like Burma (Myanmar) showed USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) there was a growing opportunity to compete with nearby Australian wheat supplies. Knowing two deep-water ports were opening in Myanmar in 2019, USW intensified its activities. In […]
Crop Quality Seminars Create Ideal Environment for South Asian Wheat Export Sales
Fully disclosing the quality of new wheat crops is an effective trade service activity for USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) to help its overseas customers prepare to purchase U.S. milling wheat. In South Asia, Crop Quality Seminars funded in part by the Market Access Program (MAP) directly stimulated sales of U.S. […]
Pasta Represents New, Growing Opportunity for High-Protein U.S. Wheat in Egypt
The competitive situation in Egypt’s large wheat import market for subsidized bread led USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) to reduce its presence in Egypt in 2017. However, USW has identified a niche opportunity for U.S. hard red spring (HRS) and hard red winter (HRW) in Egypt’s growing demand for pasta. According […]
U.S. Wheat Market Share Grows in Korean Noodle Market
Noodles are the staple product in South Korea that represent more than 50 percent of Korean wheat food consumption. For many years, manufacturers have preferred Australian wheat to produce noodle flour, and specifically “Australian Noodle Wheat” that helps produce an end product with the color favored by consumers. USDA Foreign Agricultural Service cooperator U.S. Wheat […]
USW Training Achievement Supports Long-Term U.S. Wheat Promotion in China
The popularity of non-traditional baked goods like chewy breads, cookies and fluffy cakes is rapidly growing in the People’s Republic of China. To help build a preference for flour from U.S. wheat classes among aspiring Chinese baking companies, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has expanded its technical capabilities through staffing and […]
Working to Increase Wheat Consumption in Taiwan
In Taiwan, wheat consumption has steadily grown while rice consumption has declined. The reason, in no small part, is because USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has provided expertise, guidance and encouragement to accelerate a cultural shift toward consuming more baked goods. With funding from the Foreign Market Development (FMD) program helping […]
Establishing U.S. Wheat as Quality Standard in The Philippines
It can be an uphill battle to convince milling wheat buyers to opt for premium-priced, but better performing, U.S. wheat. Long-term investments funded by wheat farmers through state wheat checkoff programs, the Market Access Program (MAP) and the Foreign Market Development (FMD) program, however, have yielded significant gains. In the Philippines, USW has helped flour […]
