U.S. Wheat Trade Team Builds Market Confidence in Brazilian Customers
Conversations and tours in Ohio and Kansas provided the final information needed for one Brazilian customer to make their first purchase of U.S. soft red winter (SRW) wheat of the year in mid-July. While not every trade team ends with a reported sale, this success exemplifies the importance of these activities in instilling confidence in […]
South Korean Team Gains Insights from the Mill to the Field During IGP Milling Course
A kernel of wheat is a type of common language, according to wheat farmer Justin Knopf, who recently hosted a team from South Korea, sponsored by U.S. Wheat Associates (USW), on his farm near Gypsum, Kansas. “Anyone in the wheat business appreciates putting their hand into a bucket of wheat, examining the kernel characteristics, maybe […]
Building Trust from the Buddy Seat: Summer Trade Teams Gain Firsthand Insights into Value of U.S. Wheat
Every farm kid loves a good combine ride, and the same rings true for U.S. wheat customers around the world. From the spring to the fall, teams from around the world travel to the United States – organized by U.S. Wheat Associates (USW) and supported by state wheat commission members – to hopefully hop in […]
Peruvian Milling Executives Tour South Dakota Wheat Country, Strengthening Ties with U.S. Wheat
Reprinted with permission from the South Dakota Wheat Commission. For more information, visit https://sdwheat.org/. A delegation of five Peruvian milling executives — representing more than 85 percent of Peru’s total milling capacity — spent three days touring South Dakota wheat fields, farms, and grain facilities in late June, part of a U.S. Wheat Associates (USW) […]
U.S. Wheat Joins USDA TRUMP Mission to Ecuador
Underscoring a commitment to strengthening trade relationships for U.S. farmers, the U.S. Department of Agriculture launched a Trade Reciprocity for U.S. Manufacturers and Producers (TRUMP) Mission to Argentina and Ecuador in early June. The mission, led by USDA’s Under Secretary for Trade and Foreign Agricultural Affairs, Luke J. Lindberg, aimed to expand market access in […]
Chinese Team Explores the Blending Versatility of U.S. Wheat Classes at Wheat Marketing Center
Which wheat – or blend of wheats – works best for what product? That’s the ultimate question teams come to answer during the End Product Collaborative Short Course at the Wheat Marketing Center (WMC) in Portland, Oregon. The course is designed to put different wheat blends to the test for the specific end products that […]
Annual Winter Wheat Tour Provides Direct Field Insights for USW Staff and Global Customers
Ryan Olson, director of trade policy for U.S. Wheat Associates (USW), joined more than 60 people from 16 U.S. states and three countries on the Wheat Quality Council’s 68th Annual Hard Red Winter Wheat Evaluation Tour in Kansas from May 11 to 14, 2026. Olson took the wheel in one of 17 cars that traversed […]
Trade Team Links U.S. Wheat Farmers to South American Aquaculture Production
Salmon swimming in a floating net pen in the cool waters of southern Chile may seem about as far away from a planted wheat field in eastern Washington as possible – geographically and visually. But, a recent trade team organized by U.S. Wheat Associates (USW) aimed to strengthen the connection between U.S. farmers and explore […]
Decades of Tradition: Japan Flour Milling Executives’ Annual Visit
By Catherine Miller, USW Director of Programs As spring rolls around the corner, so does a familiar tradition—the annual visit of the Japan Flour Millers Association (JFMA) team. Welcomed year after year in late April and early May, this visit is a constant on the U.S. Wheat Associates (USW) calendar, dating back to at least […]
Philippine Millers, Bakers Commit to American Quality Wheat Seal During USDA Agricultural Trade Mission
Philippine millers and bakers reaffirmed their collaboration with U.S. wheat farmers by signing two agreements with U.S. Wheat Associates (USW) to adopt the American Quality Wheat Seal during the April USDA Agricultural Trade Mission to the Southeast Asian nation. “The USDA trade mission showcased the success of U.S. Wheat’s work with the Philippine milling and […]