Riding the K-Wave: USW Promoting Use of U.S. Wheat in Korean-Influenced Foods
Movies, music and the cream cheese garlic bun – only one is a baked good, but in a modern twist, each is part of U.S. Wheat Associates’ (USW) effort to grow global demand for U.S. wheat. It’s called the “Korean Wave,” or “K-Wave” for short. It represents the influence of South Korean pop culture on […]
‘Spotlight on the Philippines’ Allows USW to Share its Experiences in the Important Market
Flour millers and bakers in the Philippines have a strong preference for U.S. wheat, and U.S. Wheat Associates (USW) has spent many years building relationships in the important market. ‘Spotlight on the Philippines’ Provided Opportunity Because of USW’s work there, USDA invited USW to participate in “Spotlight on the Philippines,” a webinar held in December […]
‘Building Prosperity Through Partnership’ Theme of Revitalized USW Conference for Trade in South, Southeast Asia
After more than a decade of absence, U.S. Wheat Associates (USW) is restarting an event that brings together customers and partners in an important region of the world. The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand. “Building Prosperity Through Partnership” is the theme of the conference, which […]
USW’s North Asia Board Team Wrapping Up Visit to Three Vital Markets
Taeyoung Grain Terminal’s CEO took time from his busy schedule March 8, 2023, to meet with U.S. farmers from Idaho, Montana and Nebraska and explain what happens when a shipment of imported U.S. wheat arrives in South Korea (photo above). It was a fitting way for the U.S. Wheat Associates’ (USW) 2023 North Asia Board […]
USW Celebrates 60th Anniversary in the Philippines
Appropriately, the celebration of the 60th anniversary of USW’s office in the Philippines included the U.S. Ambassador to the country, representatives from USDA’s Foreign Agricultural Service (FAS) and the Executive Director of the Philippine Association of Flour Miller’s (PAFMIL). It also featured a cake contest starring U.S. soft white wheat. The Nov. 18 event, which […]
FAS Trade Mission to Philippines Includes Wheat Customer Meetings
USDA’s Foreign Agricultural Service (FAS) Administrator Daniel Whitley recently returned from leading a U.S. trade mission to the Philippines. The mission’s objective was to help foster stronger ties and build economic partnerships between the United States and the Philippines. The mission included representatives from 29 U.S. agribusinesses and farm organizations and 10 state departments of […]
Thank You Dr. Senay Simsek – Hard Red Spring Wheat Advocate
Originally printed in Dakota Gold, June 2020, Volume 37, No. 4; Reprinted with permission from the North Dakota Wheat Commission Dr. Senay Simsek, Bert L. D’Appolonia Cereal Science and Technology of Wheat Endowed Professor, will be leaving North Dakota State University (NDSU) at the end of June to take a position at Purdue University as the head […]
Philippines Government Extends Anti-Dumping Duties on Imported Turkish Flour
By Joe Sowers, USW Regional Vice President for Philippines and Korea U.S. Wheat Associates (USW) is very pleased that the Tariff Commission of the Republic of the Philippines has extended anti-dumping duties on imports of wheat flour originating and exported from the Republic of Turkey until 2023. The commission’s ruling, announced Sept. 9, 2020, extended […]
Meet the USW Technical Experts: Adrian Redondo – Inspired to Help by Hard Work and a Hero
Name: Adrian “Ady” Redondo Title: Technical Specialist Office: USW South Asian Regional Office, Manila Providing Service to: Republic of the Philippines and Korea Growing up on his grandparents’ small farm in the Philippines province of Batangas, U.S. Wheat Associates (USW) Technical Specialist Adrian “Ady” Redondo learned that hard work is a great motivator. “My father was away […]
Milling Executives from the Philippines Start Their Tour of the U.S. Wheat Supply Chain in Oregon
By Claire Hutchins, USW Market Analyst U.S. Wheat Associates (USW) believes customer engagement, supply chain transparency and free access to market information are the building blocks for robust relationships with U.S. wheat overseas customers. Every year, USW hosts several foreign trade delegations on trips to the United States to help foster these relationships. These delegations […]
