USW Offices in Singapore, Santiago and Sub-Saharan Africa Explore Baking’s Future at IBIE
Last month’s International Baking Industry Exposition (IBIE) offered U.S. Wheat Associates (USW) staff from Sub-Saharan Africa, South America and Southeast Asia a peek into the future of the industry — from advantages artificial intelligence (AI) could present bakers to more practical developments in baking ingredients, including potential benefits sourdough fermentation has for consumers’ gut health. […]
Video: 2025 USW South and Southeast Asian Marketing Conference Recognizes Decades of Interaction and Collaboration
Many decades of interaction and collaboration between U.S. Wheat Associates (USW), U.S. wheat farmers and millers across the region were recognized at the 2025 USW South and Southeast Asian Marketing Conference (SSEAMC). Held May 26-28 in Da Nang, Vietnam, the conference was themed, “Legacy of Success.” Accordingly, more than 200 millers and wheat buyers from […]
VIDEO: USW Board Team Explores Important Markets in Southeast Asia
U.S. Wheat Associates (USW) made efficient use of time during the recent Southeast Asia Board Team trip to the Philippines, Singapore and Thailand. As USW Regional Vice President Joe Sowers put it, “Boots were always on the move.” The team, made up of farmers and wheat industry representatives from Washington, Oregon and South Dakota, was […]
Riding the K-Wave: USW Promoting Use of U.S. Wheat in Korean-Influenced Foods
Movies, music and the cream cheese garlic bun – only one is a baked good, but in a modern twist, each is part of U.S. Wheat Associates’ (USW) effort to grow global demand for U.S. wheat. It’s called the “Korean Wave,” or “K-Wave” for short. It represents the influence of South Korean pop culture on […]
‘Spotlight on the Philippines’ Allows USW to Share its Experiences in the Important Market
Flour millers and bakers in the Philippines have a strong preference for U.S. wheat, and U.S. Wheat Associates (USW) has spent many years building relationships in the important market. ‘Spotlight on the Philippines’ Provided Opportunity Because of USW’s work there, USDA invited USW to participate in “Spotlight on the Philippines,” a webinar held in December […]
‘Building Prosperity Through Partnership’ Theme of Revitalized USW Conference for Trade in South, Southeast Asia
After more than a decade of absence, U.S. Wheat Associates (USW) is restarting an event that brings together customers and partners in an important region of the world. The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand. “Building Prosperity Through Partnership” is the theme of the conference, which […]
USW’s North Asia Board Team Wrapping Up Visit to Three Vital Markets
Taeyoung Grain Terminal’s CEO took time from his busy schedule March 8, 2023, to meet with U.S. farmers from Idaho, Montana and Nebraska and explain what happens when a shipment of imported U.S. wheat arrives in South Korea (photo above). It was a fitting way for the U.S. Wheat Associates’ (USW) 2023 North Asia Board […]
USW Celebrates 60th Anniversary in the Philippines
Appropriately, the celebration of the 60th anniversary of USW’s office in the Philippines included the U.S. Ambassador to the country, representatives from USDA’s Foreign Agricultural Service (FAS) and the Executive Director of the Philippine Association of Flour Miller’s (PAFMIL). It also featured a cake contest starring U.S. soft white wheat. The Nov. 18 event, which […]
FAS Trade Mission to Philippines Includes Wheat Customer Meetings
USDA’s Foreign Agricultural Service (FAS) Administrator Daniel Whitley recently returned from leading a U.S. trade mission to the Philippines. The mission’s objective was to help foster stronger ties and build economic partnerships between the United States and the Philippines. The mission included representatives from 29 U.S. agribusinesses and farm organizations and 10 state departments of […]
Thank You Dr. Senay Simsek – Hard Red Spring Wheat Advocate
Originally printed in Dakota Gold, June 2020, Volume 37, No. 4; Reprinted with permission from the North Dakota Wheat Commission Dr. Senay Simsek, Bert L. D’Appolonia Cereal Science and Technology of Wheat Endowed Professor, will be leaving North Dakota State University (NDSU) at the end of June to take a position at Purdue University as the head […]