Many decades of interaction and collaboration between U.S. Wheat Associates (USW), U.S. wheat farmers and millers across the region were recognized at the 2025 USW South and Southeast Asian Marketing Conference (SSEAMC). Held May 26-28 in Da Nang, Vietnam, the conference was themed, “Legacy of Success.” Accordingly, more than 200 millers and wheat buyers from several countries attended. Many of the customers have long-standing relationships with the U.S. wheat industry.

U.S. wheat farmers and representatives from all aspects of the U.S. wheat supply chain presented updates and exchanged information and ideas with the customers. The 2025 SSEAMC immediately followed the North Asian Marketing conference. For the first time, USW held the conferences back-to-back at the same site.

To learn more about the 2025 SSEAMC and hear from participants, watch the short video below . . .