VIDEO: Scenes from USW’s 70th Anniversary Celebration in Japan
USW’s 70th Anniversary Event in Tokyo was much more than a ceremony — U.S. wheat farmers and others from the U.S. wheat industry spent the entire day before the celebration touring a flour mill and a bakery to see how various classes of U.S. wheat are used. It was a fitting way to mark seven […]
70 Years in Japan: Long-time Partners Join U.S. Wheat to Celebrate Anniversary
The U.S. Ambassador to Japan and Japan’s Minister of Agriculture, Forestry and Fisheries (MAFF) each took turns onstage at a reception celebrating the 70th anniversary of U.S. Wheat Associates’ (USW) Tokyo Office. But it was U.S. wheat farmers – along with Japanese millers, bakers, noodle makers and other food industry professionals – who received most […]
U.S. Wheat Farmers, Japanese Millers Reaffirm Long-Lasting Relationships During Reciprocal Trade Missions
Making a sale takes a click of a button, but maintaining a market as large and long-lasting as Japan requires decades of shared commitment between U.S. wheat farmers and Japanese customers. Two trade missions this summer exemplify the success of these continued efforts – one bringing Japanese millers to the United States and the other […]
VIDEO: Japan Flour Milling Executives Visit USW Offices, See Emerging Wheat Crop During Visit to Clark Hamilton’s Farm
Photo: USW Vice President of Policy Dalton Henry (center) with members of the Japan Flour Millers Association in USW’s Arlington Office. Shortly after its arrival in the U.S., a trade team made of members of the Japan Flour Millers Association (JFMA) met with USDA officials in Washington, D.C. and U.S. Wheat Associates staff in Arlington, […]
Video: ‘Legacy of Success’ in Spotlight at USW’s 2025 North Asian Marketing Conference
Partnerships formed between the U.S. wheat industry and customers in Japan, South Korea and Taiwan decades ago were revisited during U.S. Wheat Associates’ (USW) 2025 North Asian Marketing Conference (NAMC). Aptly themed, “Legacy of Success,” the conference was held May 21-23 in Da Nang, Vietnam. It preceded USW’s South and Southeast Asia Marketing Conference, held […]
A Legacy of Commitment – Evolution of a Public-Private Partnership
As we did in 2020 to mark our 40th anniversary, in our 45th year U.S. Wheat Associates (USW) is remembering and celebrating the people who produce the wheat and their enduring partnerships with their state commissions, the USDA’s Foreign Agricultural Service (FAS), wheat buyers, and wheat food processors around the world. Wheat farmers in post-World War II […]
Coast to Coast: Team of Flour Milling Executives from Japan Hosted by USW in Arlington, Portland
Executives from top flour milling companies in Japan visited the Arlington, Virginia, office of U.S. Wheat Associates (USW) April 26. It was part of an annual trade mission seeking updates on the U.S. wheat crop and trade policy issues. Starting in the Nation’s Capital Made up of members of the Japanese Flour Millers Association (JFMA), […]
USW Policy Team Update: Laudeman Discusses WTO Ministerial Conference, Japan Trade Team’s Upcoming Visit to D.C.
The U.S. Wheat Associates’ (USW) Policy Team is busy preparing to host a Japan Trade Team in Washington, D.C. this month. It’s an opportunity for USW Vice President of Policy Dalton Henry and Director of Trade Policy Peter Laudeman to meet face-to-face with valuable customers of U.S. wheat and discuss the U.S. wheat industry. Last […]
Takeaway from the North Asia Marketing Conference: Wheat Buyers Continue to Rely on U.S. Farmers
In an average year, buyers in Japan, South Korea and Taiwan import 20% of the U.S. wheat crop. It is an impressive statistic that speakers referenced more than a few times during the recent U.S. Wheat Associates (USW) North Asia Marketing Conference. The two-day gathering that drew wheat buyers from all three countries to Bali, […]
Video: USW Brings Together Wheat Buyers For ‘Unique’ North Asia Marketing Conference
Three different countries, three different languages, three different cultures and three different sets of consumers. Yet flour millers from Japan, South Korea and Taiwan actually have something in common: They have a strong interest in U.S. wheat. U.S. Wheat Associates (USW) invited wheat buyers from each country to Bali, Indonesia, August 28 and 29, 2023, […]