U.S. Wheat Market Share Grows in Korean Noodle Market
Noodles are the staple product in South Korea that represent more than 50 percent of Korean wheat food consumption. For many years, manufacturers have preferred Australian wheat to produce noodle flour, and specifically “Australian Noodle Wheat” that helps produce an end product with the color favored by consumers. USDA Foreign Agricultural Service cooperator U.S. Wheat […]
Establishing U.S. Wheat as Quality Standard in The Philippines
It can be an uphill battle to convince milling wheat buyers to opt for premium-priced, but better performing, U.S. wheat. Long-term investments funded by wheat farmers through state wheat checkoff programs, the Market Access Program (MAP) and the Foreign Market Development (FMD) program, however, have yielded significant gains. In the Philippines, USW has helped flour […]
Baking Workshops Build Demand for U.S. Hard Red Winter Wheat in Colombia
In Colombia, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is helping increase demand for flour made from U.S. hard red winter (HRW) wheat by investing in technical support for commercial bakeries using funding from the Market Access Program (MAP). Demand for better quality baked goods is growing in Colombia, with increasing disposable consumer […]
Protecting Vietnam’s Growing Demand for U.S. Soft White Wheat
Vietnam’s flour millers annually import a total of more than 1.8 million metric tons (MMT) of milling wheat and wheat consumption is projected to grow by 4 percent to 6 percent per year. Rapidly expanding demand there for cookies, crackers and cakes is an ideal target market for low-protein soft white (SW) wheat grown in […]
USW Provides Essential Wheat Crop Quality Data Every Year
Because no two crops are alike, the world’s flour millers, bakers and wheat food processors must have some assurance that the wheat they buy will meet their needs. That is why USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) and its partner organizations collect and analyze samples of all six classes of U.S. wheat, […]
Nurturing Global Recognition for U.S. Wheat Baking Industry Expertise
Bakers around the world consider flour produced from U.S. wheat to be consistently high quality and versatile. That reputation is earned largely because wheat farmers grow excellent crops and invest in export market development through U.S. Wheat Associates (USW). In turn, USW marketing and technical experts work hard to leverage funding from the USDA Foreign […]
Latin American Buyers Conference Builds Knowledge Base for Future U.S. Wheat Exports
A Latin American and Caribbean Buyers Conference June 2016 in Portland, OR, sponsored by USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) with Market Access Program (MAP) funding and support from 9 state wheat commissions, set the stage for incremental wheat exports by 75 flour millers and buyers from 16 countries. The increasingly competitive […]
Market Development Helps Build Future Demand for U.S. Wheat in China
Euromonitor International has predicted that sales of baked goods in the People’s Republic of China will increase 22.5% by 2021. Domestic wheat is less than optimal in flour production and quality for these baked goods, so imports are needed. USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is using Market Access Program (MAP) and […]
Trade Service and Visit to the United States Help Increase U.S. Wheat Exports to Colombia
To help Colombian wheat buyers find ways to import more U.S. wheat, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates worked closely with USDA and state wheat commissions to organize a visit to observe the quality and logistical advantages of the U.S. wheat supply chain. Colombia is the largest wheat buyer in the growing South […]
Trust and Partnership Protect Key North Asian Wheat Export Markets in a Crisis
Just as the 2016 wheat harvest was starting, a farmer in Washington state discovered and reported rogue wheat plants genetically modified to be “Roundup Ready” in a fallow field on his farm. Yet U.S. Wheat Associates (USW) helped avert a potentially devastating market disruption by taking quick steps to work with the USDA Foreign Agricultural […]
