ATP Funding Bridges Technical Service Gap in Southeast Asian Wheat Export Markets
U.S. Wheat Associates (USW) is applying funds from the Agricultural Trade Promotion (ATP) program to expand its ability to conduct technical support to wheat buyers and end users in rapidly growing South Asian markets. USW has had a long-term effort to help customers improve their products and processes through technical support, funded in part by […]
Pasta Represents New, Growing Opportunity for High-Protein U.S. Wheat in Egypt
The competitive situation in Egypt’s large wheat import market for subsidized bread led USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) to reduce its presence in Egypt in 2017. However, USW has identified a niche opportunity for U.S. hard red spring (HRS) and hard red winter (HRW) in Egypt’s growing demand for pasta. According […]
Export Promotion Partnership Helps Expand Demand for U.S. Wheat in Guatemala
The export market development programs administered by USDA’s Foreign Agricultural Service are highly successful partnerships with U.S. farmers, ranchers, dairy producers and small food businesses. U.S. Wheat Associates (USW) and the Washington Grain Commission (WGC) are leveraging that partnership to increase demand for soft white wheat in Guatemala. Over several years, USW and WGC have […]
U.S. Wheat Market Share Grows in Korean Noodle Market
Noodles are the staple product in South Korea that represent more than 50 percent of Korean wheat food consumption. For many years, manufacturers have preferred Australian wheat to produce noodle flour, and specifically “Australian Noodle Wheat” that helps produce an end product with the color favored by consumers. USDA Foreign Agricultural Service cooperator U.S. Wheat […]
Trade Service Improves U.S. Wheat Import Opportunity in Morocco
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) works closely with government agencies, both domestic and foreign, to ensure that free trade agreements (FTA) and tariff rate quotas (TRQ) are carried out and to help maintain a positive trading environment for U.S. wheat producers. Moroccan wheat imports are subject to a TRQ for hard […]
Building Chinese Demand for U.S. Soft White Wheat
Cake and pastry consumption in the People’s Republic of China is growing but millers there struggle to produce the best flour for their customers. By leveraging expertise on its staff and working with public and private partners, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) were increasing exports of soft white wheat to China […]
USW Training Achievement Supports Long-Term U.S. Wheat Promotion in China
The popularity of non-traditional baked goods like chewy breads, cookies and fluffy cakes is rapidly growing in the People’s Republic of China. To help build a preference for flour from U.S. wheat classes among aspiring Chinese baking companies, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has expanded its technical capabilities through staffing and […]
Working to Increase Wheat Consumption in Taiwan
In Taiwan, wheat consumption has steadily grown while rice consumption has declined. The reason, in no small part, is because USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has provided expertise, guidance and encouragement to accelerate a cultural shift toward consuming more baked goods. With funding from the Foreign Market Development (FMD) program helping […]
Establishing U.S. Wheat as Quality Standard in The Philippines
It can be an uphill battle to convince milling wheat buyers to opt for premium-priced, but better performing, U.S. wheat. Long-term investments funded by wheat farmers through state wheat checkoff programs, the Market Access Program (MAP) and the Foreign Market Development (FMD) program, however, have yielded significant gains. In the Philippines, USW has helped flour […]
Protecting Vietnam’s Growing Demand for U.S. Soft White Wheat
Vietnam’s flour millers annually import a total of more than 1.8 million metric tons (MMT) of milling wheat and wheat consumption is projected to grow by 4 percent to 6 percent per year. Rapidly expanding demand there for cookies, crackers and cakes is an ideal target market for low-protein soft white (SW) wheat grown in […]