Investment in Japan Helped Build Good Will Needed for Market Access
Implementation of the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) created a potentially devastating disadvantage for U.S. wheat exports to Japan. Yet many years of investment by U.S. Wheat Associates (USW), its partnership with USDA’s Foreign Agricultural Service and wheat farmers have built such good will that Japanese flour millers could publicly express their support for […]
USW Reaches Across Regions to Help Build Wheat Exports to The Philippines
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is using Foreign Market Development (FMD) program and the Market Access Program (MAP) funds to help expand demand for U.S. wheat in the Republic of the Philippines in part by introducing new products from North Asian countries. Over the years, USW has built a team of […]
Renewing a Partnership of Affection and Action with Mexican Flour Millers
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) held its 2019 Mexico Wheat Trade Conference June 2 to 4, 2019, which was perfectly timed to address trade policy concerns face to face with Mexican customers. USW President Vince Peterson noted that the conference showed USW and its Mexican customers that shared challenges could bring […]
Maintaining Strong Awareness of U.S. Wheat Quality in China
It is certainly true that the trade relations between the United States and China have been and remain in a difficult place. However, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is confident that this trade confrontation will one day be resolved. After many years investing funding from the Market Access Program (MAP) and […]
Crop Quality Seminars Create Ideal Environment for South Asian Wheat Export Sales
Fully disclosing the quality of new wheat crops is an effective trade service activity for USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) to help its overseas customers prepare to purchase U.S. milling wheat. In South Asia, Crop Quality Seminars funded in part by the Market Access Program (MAP) directly stimulated sales of U.S. […]
U.S. Wheat Associates Fighting Canadian Wheat Dominance in Ecuador
Ecuador’s per capita consumption of wheat foods has rapidly increased in recent years, supported in part by governmental regulations limiting imports of finished products. Over the years, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has focused on demonstrating how using flour from U.S. hard red winter (HRW) can improve bread quality while reducing […]
Preparing Nigerian Millers to Import More U.S. Wheat Again
In 2018/19, U.S. Wheat Associates (USW) earned back a portion of its business in Nigeria through activities supported by funding from USDA/Foreign Agricultural Service Foreign Market Development (FMD) program and Market Access Program (MAP). In September 2018, U.S. wheat farmers from Kansas, Oklahoma and Arizona traveled to Lagos, Nigeria, as part of a USW Board […]
Pasta Represents New, Growing Opportunity for High-Protein U.S. Wheat in Egypt
The competitive situation in Egypt’s large wheat import market for subsidized bread led USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) to reduce its presence in Egypt in 2017. However, USW has identified a niche opportunity for U.S. hard red spring (HRS) and hard red winter (HRW) in Egypt’s growing demand for pasta. According […]
Export Promotion Partnership Helps Expand Demand for U.S. Wheat in Guatemala
The export market development programs administered by USDA’s Foreign Agricultural Service are highly successful partnerships with U.S. farmers, ranchers, dairy producers and small food businesses. U.S. Wheat Associates (USW) and the Washington Grain Commission (WGC) are leveraging that partnership to increase demand for soft white wheat in Guatemala. Over several years, USW and WGC have […]
U.S. Wheat Market Share Grows in Korean Noodle Market
Noodles are the staple product in South Korea that represent more than 50 percent of Korean wheat food consumption. For many years, manufacturers have preferred Australian wheat to produce noodle flour, and specifically “Australian Noodle Wheat” that helps produce an end product with the color favored by consumers. USDA Foreign Agricultural Service cooperator U.S. Wheat […]