Video: 2025 USW South and Southeast Asian Marketing Conference Recognizes Decades of Interaction and Collaboration
Many decades of interaction and collaboration between U.S. Wheat Associates (USW), U.S. wheat farmers and millers across the region were recognized at the 2025 USW South and Southeast Asian Marketing Conference (SSEAMC). Held May 26-28 in Da Nang, Vietnam, the conference was themed, “Legacy of Success.” Accordingly, more than 200 millers and wheat buyers from […]
Video: ‘Legacy of Success’ in Spotlight at USW’s 2025 North Asian Marketing Conference
Partnerships formed between the U.S. wheat industry and customers in Japan, South Korea and Taiwan decades ago were revisited during U.S. Wheat Associates’ (USW) 2025 North Asian Marketing Conference (NAMC). Aptly themed, “Legacy of Success,” the conference was held May 21-23 in Da Nang, Vietnam. It preceded USW’s South and Southeast Asia Marketing Conference, held […]
Video: Farmers on USW Board Team Witness the Important Role U.S. Wheat Plays in Vietnam, China
As a wheat farmer and dietician from Maryland, Jennie Schmidt found exploring flour mills and bakeries in Asia to be an intriguing adventure that came with plenty of “ah-ha” moments. There is lots to be learned from meeting and talking to the people who buy and use U.S. wheat. “It was nice to be able […]
Farmers from Maryland, Minnesota and North Dakota Examine ‘Very Distinct’ Markets for U.S. Wheat in Vietnam, China
Wheat farmers from Maryland, Minnesota and North Dakota toured flour mills and bakeries in Vietnam, getting a close look at how U.S. Wheat Associates (USW) works with customers to promote U.S. wheat. The group also traveled to Guangzhou, China, where it met with grain traders and attended the 40th anniversary of the Sino American Baking […]
Collaborative U.S. Trade Service Conference Supports Regional Wheat Demand
U.S. Wheat Associates (USW) continued a tradition of promoting the value of U.S. agricultural products together with other USDA Foreign Agricultural Service cooperator organizations by co-hosting the annual U.S. Agricultural Cooperators Conference Sept. 12 to 14, 2023, in Da Nang, Vietnam. This conference is designed as a value-added service for Southeast Asian buyers served by […]
‘Building Prosperity Through Partnership’ Theme of Revitalized USW Conference for Trade in South, Southeast Asia
After more than a decade of absence, U.S. Wheat Associates (USW) is restarting an event that brings together customers and partners in an important region of the world. The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand. “Building Prosperity Through Partnership” is the theme of the conference, which […]
Meet the USW Technical Experts: Ivan Goh – An Energetic Individual Born to the Food Industry
Name: Kong Song “Ivan” Goh Title: Biscuit/Bakery and Noodle Technologist Office: USW South Asia Regional Office, Singapore Providing Service to: Indonesia, Malaysia, Myanmar, Republic of the Philippines, Singapore, Sri Lanka, Thailand, and Vietnam Regional Profile: Rapidly rising disposable income and urbanization in South Asia are opening markets for baked goods, biscuits, cakes, and other foods […]