USW Helps Korean Flour Millers See Value in U.S. Wheat Purchases
The run-up in U.S. and global wheat prices following the Russian invasion of Ukraine made intensive trade service even more important for U.S. wheat importing customers. Foreign Market Development (FMD) program funds helped U.S. Wheat Associates (USW) gave Korean flour millers the experience needed to continue purchasing U.S. wheat in July 2022. USW Seoul brought […]
USW Reaches Across Regions to Help Build Wheat Exports to The Philippines
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is using Foreign Market Development (FMD) program and the Market Access Program (MAP) funds to help expand demand for U.S. wheat in the Republic of the Philippines in part by introducing new products from North Asian countries. Over the years, USW has built a team of […]
Trust and Partnership Protect Key North Asian Wheat Export Markets in a Crisis
Just as the 2016 wheat harvest was starting, a farmer in Washington state discovered and reported rogue wheat plants genetically modified to be “Roundup Ready” in a fallow field on his farm. Yet U.S. Wheat Associates (USW) helped avert a potentially devastating market disruption by taking quick steps to work with the USDA Foreign Agricultural […]
Trade Service, Technical Support Protect Soft White Wheat Exports to Korea
Perceptions of wheat flour quality can be difficult to change. Korean flour millers, for example, traditionally judge U.S. soft white (SW) wheat quality based on #1 Grade and a very low protein specification. Unfortunately, two years of hot, dry growing conditions in Washington and Oregon severely reduced the low-protein SW supply and spurred a price […]
Wheat Quality Improvement Programs Support U.S. Wheat Value Proposition
U.S. wheat is seldom the least-cost option for importers, but it has a reputation for quality that adds critical value. Recognizing that quality starts with the seeds farmers sow, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) gathers feedback from its overseas customers that is shared with the scientists who breed new wheat […]
