Efficient Crop Information Seminars Help Support Wheat Sales to Nigeria
Based on information provided at a low-cost online crop information seminar, U.S. Wheat Associates (USW) encouraged Nigerian flour millers to continue purchasing U.S. hard red spring (HRS) between November 2022 and April 2023 even though the grade of available supplies had changed from the previous crop. USW leverages annual crop quality seminars to give overseas […]
USW Helps Korean Flour Millers See Value in U.S. Wheat Purchases
The run-up in U.S. and global wheat prices following the Russian invasion of Ukraine made intensive trade service even more important for U.S. wheat importing customers. Foreign Market Development (FMD) program funds helped U.S. Wheat Associates (USW) gave Korean flour millers the experience needed to continue purchasing U.S. wheat in July 2022. USW Seoul brought […]
USW’s Online Baking Program Putting U.S. Wheat ‘Top Of Mind’ In South America
An online training series developed by U.S. Wheat Associates (USW) in the early days of the COVID pandemic continues to have success in its effort to educate South American bakers and millers about the value and quality of U.S. wheat. Specifically, the Online Baking Certification program promotes baking methods and processes that highlight all six U.S. […]
ATP Helps USW Build and Share Valuable Milling and Baking Technical Support
Adding value to U.S. wheat export supplies requires strong technical support and broad knowledge of the milling, baking, and processing needed to produce hundreds of unique food products. With 11 professional flour millers and bakers on staff, U.S. Wheat Associates (USW) uses technical support to add value and create a differential advantage for U.S. wheat […]
Technical Baking Seminar in Mexico Leads to Increased Use of U.S Wheat Flour
Mexico is the world’s largest market for U.S. hard red winter (HRW) wheat and soft red winter (SRW) wheat, and the third largest market for U.S. hard red spring (HRS) wheat. U.S. Wheat Associates (USW) works to maintain and grow market share of all three classes by providing technical training to bakers in Mexico that […]
ATP Helps Show Philippine Bakers the Power to Demand U.S. Wheat Flour
U.S. Wheat Associates (USW) works to help wheat food companies expand product lines in which U.S. wheat classes have an advantage. This strategy demonstrates that bakers have the power to demand flour products made with imported U.S. wheat and helps increase total wheat consumption. From February 2021 through July 2022, USW leveraged its regional technical […]
ATP Funding Bridges Technical Service Gap in Southeast Asian Wheat Export Markets
U.S. Wheat Associates (USW) is applying funds from the Agricultural Trade Promotion (ATP) program to expand its ability to conduct technical support to wheat buyers and end users in rapidly growing South Asian markets. USW has had a long-term effort to help customers improve their products and processes through technical support, funded in part by […]
Cereal Chemistry Training in Emerging South Asian Markets
U.S. Wheat Associates (USW) is applying Agricultural Trade Promotion (ATP) program funding to hold five “Cereal Chemistry Seminars” in 2019 and 2020 for the milling industries in Southeast Asia. USW believes that with a more complete understanding of the functional value of wheat proteins, carbohydrates and other properties, flour milling quality control managers will become […]
Chilean Milling Group Returns to U.S. Wheat
The marketing year 2018/19 hard red winter (HRW) and hard red spring (HRS) wheat crops offered excellent milling and baking quality, and therefore more value, than in previous years. U.S. Wheat Associates (USW) representatives in South America invited two representatives of an influential buying group in Chile to participate in a trade team visit to […]
Investment in Japan Helped Build Good Will Needed for Market Access
Implementation of the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) created a potentially devastating disadvantage for U.S. wheat exports to Japan. Yet many years of investment by U.S. Wheat Associates (USW), its partnership with USDA’s Foreign Agricultural Service and wheat farmers have built such good will that Japanese flour millers could publicly express their support for […]