U.S. Wheat Associates and Latin American Cereals Institute to Promote Wheat Food Benefits
U.S. Wheat Associates (USW) has made a formal agreement to support the long-term mission of the Latin American Cereals Institute (IL Cereales) to promote the benefits of cereals and wheat foods in a healthy human diet. IL Cereales, Mexico City, currently reaches Mexican consumers but plans to expand its mission to Central America. Its members […]
Improving Wheat Digestibility through Sourdough Fermentation and Crop Variety
This article on wheat digestibility is reprinted with permission from Prairie Grains and written by the Agricultural Utilization Research Institute (AURI). Additional thanks to the Minnesota Wheat Research and Promotion Council, a member of U.S. Wheat Associates (USW). In past issues of Prairie Grains Magazine, [AURI has] highlighted ongoing research investigating ways to reduce potentially […]
U.S. Government Confirms Grains are Important to Good Nutrition
The U.S. Grain Chain, a farm to fork coalition of stakeholders in the grain industry chaired by the American Bakers Association (ABA), is celebrating the recommendation published Dec. 29, 2020, in the 2020-2025 Dietary Guidelines for Americans (DGAs) to “consume half of your grains from whole grain sources” and the remainder from enriched grains. A […]
The Wheat Foods Council Works to Increase U.S. Demand
Editor’s Note: Even though the Wheat Foods Council (WFC) is focused on demand for wheat foods in the United States, U.S. Wheat Associates (USW) sees significant innovation and efficiency in WFC’s marketing efforts. We believe there are concepts in its work that our overseas customers will find useful. The Wheat Foods Council (WFC) includes members […]
U.S. Grain Chain Testifies on Health Benefits of Increased Grain Servings
Excerpts reprinted with permission from the American Bakers Association; Read the original release here. The “Grain Chain”, a farm to fork coalition of stakeholders in the U.S. grain industry chaired by the American Bakers Association (ABA), testified July 11, 2019, on the nutritional benefits of bread and grain-based products at the Dietary Guidelines Advisory Committee […]
Wheat Foods Council is a Leading Source of Science-Based Wheat Foods Information
In 1972, U.S. wheat farmers established the Wheat Foods Council (WFC) as a national non-profit organization to promote wheat-based food categories, including baked goods, cereal, crackers, pretzels, pasta, sweet goods and tortillas. Today, WFC is a leading source of science-based information on wheat and wheat foods nutrition, striving to increase awareness of dietary grain as […]
Farmer Driven EatWheat Campaign Reaches Millions of Consumers
Originally printed November 6, 2018 by Kansas Wheat; Reprinted with permission The phrase heard around the agriculture world is “tell your story.” Today most Americans are three generations removed from the farm so tales from the tractor are more important now than ever. Wheat farmers saw this need, and their conduit of conversation, EatWheat.org, is […]
2018 World Master Bakers Come from Taiwan, France, Netherlands
Three elite bakers earned the honorary title of 2018 “World Master Baker” at the “Masters de la Boulangerie” competition, organized by Lesaffre, Feb. 3 to 6 in Paris, France. They are Peng-Chieh Wang of Taiwan for “Artistic Bread Making,” Déborah Ott of France for “Gourmet Bread Making” and Peter Bienefelt of The Netherlands for “Nutritional […]
Lesaffre Competition to Find Next Baking Masters
The “Masters de la Boulangerie” competition, organized by Lesaffre, will be held Feb. 3 to 6 in Paris, France, as part of the “Europain” trade show. It is the final stage in a prestigious, three-year team competition cycle, comprised of the 2014-2015 Louis Lesaffre Cup and the 2016 Coupe du Monde de la Boulangerie. Based […]
Wheat Food Trending in the Right Direction
The New Year always brings out trade and consumer media coverage of best products and trends from the previous year and the year ahead. As 2018 dawned, some pundits put wheat foods in a prominent place. The media company Bloomberg, for example, named bread as its “Dish of the Year for 2017.” “Restaurants and bakeries have […]