‘Super-aged’ Societies Are Emerging – USW’s Focus is on Developing Wheat Foods That Meet Demands
While innovating new products for members of the youthful “Snackification Generation,” U.S. Wheat Associates (USW) has simultaneously been working to develop and promote specialty wheat foods designed for Earth’s more experienced generation. The world’s older folks if you will. A catchy nickname has yet to attach to the fast-growing group of consumers over 65, but […]
Aspiring Chefs in Hong Kong Explore the ‘Science of Souffle’ With Assist From U.S. Wheat
U.S. wheat shared the spotlight with U.S. eggs, U.S. dairy and a Netflix celebrity at a Hong Kong event designed to help student chefs understand some of the science behind baking. A special course titled the “Science of Souffle” was presented March 14 by the Agricultural Trade Office (ATO) and the U.S. Consulate’s Public Affairs […]
Snapshot of Post-COVID Recovery in the Chinese Baking Industry
The People’s Republic of China is the United States’ largest food and agricultural product export market with sales that reached a record $41 billion in calendar 2022. Under suspension of import duties agreed to in the Phase One trade accord, China has imported more than 827,000 metric tons of U.S. wheat with an estimated value […]
‘Snackification’ Movement Growing Stronger Around the World – and U.S. Wheat Could Benefit
Instead of asking “what’s in store” for crackers and cookies and other wheat-based snack foods in a post-COVID world, those in the U.S. wheat industry may want to ask the same question in a slightly modified way. What’s in the store? When COVID hit in 2020, international consumers had already been drawn to convenient foods […]
Sharing Stories About U.S. Farm Families and Delicious Food
U.S. Wheat Associates (USW) is pleased to help share the positive stories about how U.S. farmers, ranchers and fisheries are producing excellent quality, delicious food for the world in highly sustainable ways. In fact, U.S. wheat farm families are featured in several video stories created by USDA and U.S. trade associations as part of a […]
Promoting U.S. Wheat Around the World in 2022
As U.S. Wheat Associates (USW) President Vince Peterson often says, at any given hour of the day someone, somewhere, is talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share just some of the ways USW has been working recently to build a preference for U.S. wheat in an ever more complex world wheat […]
Efforts to Extend Shelf Life of Baked Goods an Example of USW’s Commitment
Expanding the window of time breads and cakes remain fresh would help retailers, food distributors and bakers around the world broaden their customer bases and grow their businesses. It would also benefit the U.S. wheat industry, which provides a key ingredient for baked goods in international markets. But can the window really be expanded? U.S. […]
FAS Trade Mission to Philippines Includes Wheat Customer Meetings
USDA’s Foreign Agricultural Service (FAS) Administrator Daniel Whitley recently returned from leading a U.S. trade mission to the Philippines. The mission’s objective was to help foster stronger ties and build economic partnerships between the United States and the Philippines. The mission included representatives from 29 U.S. agribusinesses and farm organizations and 10 state departments of […]
War is Just the Latest Factor Behind Higher World Food Prices
Low-income consumers in import-dependent countries will face the greatest hardships as the unprovoked Russian invasion of Ukraine and other factors push world food prices higher. That is one conclusion from a USDA Foreign Agricultural Service (FAS) analysis released in April. U.S. Wheat Associates (USW) is a cooperating partner with FAS export market development programs. Bullish […]
Wheat Foods Council Holds Future of Food Forum and Chef Workshop
Chefs, food marketers, millers and other wheat industry representatives came together in Napa, California, on April 11 to 14 for the Wheat Foods Council “Chef Workshop” and first “Future of Food Forum.” This seminar was insightful and provided a chance to advocate wheat foods to key people in the U.S. food industry. At the Chef […]