U.S. Wheat Associates Finds Success in Virtual Programs in 2020
In 2020, the COVID-19 pandemic quickly brought on challenges that no industry in modern history had experienced on such an immediate, global scale. For the U.S. wheat industry and its overseas customers, who share a long history of connection, meeting face-to-face and connecting personally has always been paramount to its successful relationships. When that was […]
Meet the USW Technical Experts: Andrés Saturno – A Family Legacy of Milling Innovation
Name: Andrés Saturno Title: Technical Specialist Office: USW South American Regional Office, Santiago Providing Service to: Bolivia, Brazil, Chile, Colombia, Ecuador, Peru Though raised in Carialinda, Venezuela, located in the mountains of Naguanagua, U.S. Wheat Associates (USW) Technical Specialist Andrés Saturno and his two brothers grew up with Italian and Spanish influences from his parents and grandmother. Bread […]
Wheat Export Market Development Goes Virtual – For Now
Despite the different roles or distances between us, all the people around the world in the story of U.S. Wheat Associates (USW) share an unspoken connection, not only through U.S. wheat, but also through our shared values of growth, hard work and family. Today, those connections may have been physically broken by concern for our […]
Meet the USW Technical Experts: Adrian Redondo – Inspired to Help by Hard Work and a Hero
Name: Adrian “Ady” Redondo Title: Technical Specialist Office: USW South Asian Regional Office, Manila Providing Service to: Republic of the Philippines and Korea Growing up on his grandparents’ small farm in the Philippines province of Batangas, U.S. Wheat Associates (USW) Technical Specialist Adrian “Ady” Redondo learned that hard work is a great motivator. “My father was away […]
Finding the Comparative (Competitive) Advantage in U.S. Wheat
By Mark Fowler, USW Vice President of Global Technical Services While global wheat importers have many wheat types and origins to consider, U.S. wheat farmers offer the most diversity in the six distinct classes of wheat they produce. The United States is the only exporting country with grain standards that allow buyers to specify for […]
Meet the USW Technical Experts: Dr. Ting Liu – Opening Doors in a Naturally Winning Way
Name: Ting Liu, Ph.D Title: Technical Specialist Office: USW China, Hong Kong Region, Beijing Office Providing Service to: People’s Republic of China Where and who we come from makes so much difference in each life. For Dr. Ting Liu, the skills she observed in her family as an only child in southeastern China’s Zhejiang province led directly […]
The Story Behind Dependable People, Reliable Wheat
Over the years, U.S. Wheat Associates (USW) has described the value of U.S. wheat to overseas buyers, millers and wheat food processors in many ways. We have called it “the world’s most reliable choice.” We have suggested it is “the wheat you want from producers you can depend on.” And we have offered it as […]
ATP Funding Supports Technical Service and Staff Training in South Asian Markets
The Agricultural Trade Promotion (ATP), administered by USDA’s Foreign Agricultural Service, is intended to help U.S. agricultural exporters develop new markets and help mitigate the adverse effects of other countries’ tariff and non-tariff barriers. One of the ways U.S. Wheat Associates (USW) is applying ATP funds is to expand its ability to conduct technical support […]
Cereal Chemistry Training in Emerging Wheat Markets Features SRC Analysis
U.S. Wheat Associates (USW) is applying Agricultural Trade Promotion (ATP) program funding to hold “Cereal Chemistry Seminars” in 2020 for the milling industries across several countries that are growing in sophistication to meet expanding demand for wheat foods. USW believes that with a more complete understanding of the functional value of wheat proteins, carbohydrates and […]
Meet the USW Technical Experts: Shin Hak “David” Oh – Expertise Fermented in Korean Food Culture
Name: Shin Hak “David” Oh Title: Food/Bakery Technologist Office: USW North Asia Region, Seoul Office Providing Service to: South Korea The roots of Shin Hak “David” Oh’s food technology career were literally and figuratively fermented in his childhood home in Seoul, South Korea. The Korean art of making “kimchi” fascinated Oh as a child. Everyone in the family […]