Video: Meet Yi-I Huang, USW’s New Country Director for Taiwan
The first event as U.S. Wheat Associates (USW) Country Director for Taiwan Yi-I Huang was to lead his staff and 10 Taiwanese customers of U.S. wheat to the USW North Asia Marketing Conference in Bali, Indonesia. He handled it with ease. In this short video, we hear from Huang (his first name is pronounced “E-E”) […]
Takeaway from the North Asia Marketing Conference: Wheat Buyers Continue to Rely on U.S. Farmers
In an average year, buyers in Japan, South Korea and Taiwan import 20% of the U.S. wheat crop. It is an impressive statistic that speakers referenced more than a few times during the recent U.S. Wheat Associates (USW) North Asia Marketing Conference. The two-day gathering that drew wheat buyers from all three countries to Bali, […]
Video: USW Brings Together Wheat Buyers For ‘Unique’ North Asia Marketing Conference
Three different countries, three different languages, three different cultures and three different sets of consumers. Yet flour millers from Japan, South Korea and Taiwan actually have something in common: They have a strong interest in U.S. wheat. U.S. Wheat Associates (USW) invited wheat buyers from each country to Bali, Indonesia, August 28 and 29, 2023, […]
‘Super-aged’ Societies Are Emerging – USW’s Focus is on Developing Wheat Foods That Meet Demands
While innovating new products for members of the youthful “Snackification Generation,” U.S. Wheat Associates (USW) has simultaneously been working to develop and promote specialty wheat foods designed for Earth’s more experienced generation. The world’s older folks if you will. A catchy nickname has yet to attach to the fast-growing group of consumers over 65, but […]
Promoting U.S. Wheat Around the World in 2022
As U.S. Wheat Associates (USW) President Vince Peterson often says, at any given hour of the day someone, somewhere, is talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share just some of the ways USW has been working recently to build a preference for U.S. wheat in an ever more complex world wheat […]
Taiwan Team Signs Letter of Intent to Purchase 69.8 Million Bushels of U.S. Wheat
Representatives from the Taiwan Flour Millers Association (TFMA) signed a Letter of Intent September 14, 2022, with U.S. Wheat Associates (USW) to purchase 1.9 million metric tons – about 69.8 million bushels – of wheat from the U.S. over the next two years, a commitment with an estimated value of $576 million. The signing, held […]
Meet The USW Technical Experts: Wei-lin Chou – Finding Harmony in the Wheat Industry
Name: Wei-lin Chou Title: Asian Products and Nutrition Specialist Office: USW Taipei Office Providing Service to: Taiwan Wei-lin Chou will tell you that wheat is the most fascinating food ingredient in the world, but his fascination with food science first started with starches. “In elementary school, my science teacher showed us an iodine–starch test. In […]
