AG Supply Chain Asia Conference 2024: Driving Sustainable Agricultural Excellence

In March 2024, the annual AG Supply Chain Asia (ASCA) Conference took place in Bangkok, Thailand, highlighting sustainability and innovation as integral components shaping the future of agriculture. The conference provided a significant platform for discussions centered on the theme “Integrating Sustainability and Innovation for Future Agricultural Excellence.” Organized by the U.S. Wheat Associates (USW), […]

Collaborative U.S. Trade Service Conference Supports Regional Wheat Demand

U.S. Wheat Associates (USW) continued a tradition of promoting the value of U.S. agricultural products together with other USDA Foreign Agricultural Service cooperator organizations by co-hosting the annual U.S. Agricultural Cooperators Conference Sept. 12 to 14, 2023, in Da Nang, Vietnam. This conference is designed as a value-added service for Southeast Asian buyers served by […]

USW Celebrates 60th Anniversary in the Philippines

Appropriately, the celebration of the 60th anniversary of USW’s office in the Philippines included the U.S. Ambassador to the country, representatives from USDA’s Foreign Agricultural Service (FAS) and the Executive Director of the Philippine Association of Flour Miller’s (PAFMIL). It also featured a cake contest starring U.S. soft white wheat. The Nov. 18 event, which […]

Meet the USW Technical Experts: Ivan Goh – An Energetic Individual Born to the Food Industry

Name: Kong Song “Ivan” Goh Title: Biscuit/Bakery and Noodle Technologist Office: USW South Asia Regional Office, Singapore Providing Service to: Indonesia, Malaysia, Myanmar, Republic of the Philippines, Singapore, Sri Lanka, Thailand, and Vietnam Regional Profile: Rapidly rising disposable income and urbanization in South Asia are opening markets for baked goods, biscuits, cakes, and other foods […]