U.S. Wheat Welcomes Back Phua Lock Yang to South and Southeast Asia Technical Team
A familiar face is returning to U.S. Wheat Associates (USW)’s operations in South and Southeast Asia. Phua Lock Yang, an experienced bakery, biscuit and wheat technologist with an extensive background in food applications and technical management, will rejoin the organization on October 1. Lock worked for U.S. Wheat from 2003 to 2015, supporting market development […]
Beyond the Protein Specs: USW Workshop Highlights Procurement Strategies for Southeast Asian Buyers
Milling, procurement, quality assurance and technical professionals from the Philippines, Thailand, Malaysia and Vietnam joined U.S. Wheat Associates (USW) staff in North Dakota and Oregon for a Contracting for Wheat Value Workshop in mid-August. Through classroom instruction, laboratory demonstrations, industry briefings and field visits, the workshop strengthened participants’ understanding of U.S. wheat quality, contracting, logistics […]
Video: USW Market Update Focuses on Growth in South and Southeast Asia
South and Southeast Asia has grown to be one of the most important export regions for U.S. wheat, with strong economies and consistent consumer demand providing good reason to be optimistic about the future. The work of U.S. Wheat Associates (USW) in places like the Philippines, a top market for U.S. wheat, continues to yield […]
Meet Sam Yap: USW Bakery Technician in South and Southeast Asia
Ask bakery technician Sam Yap if his family ever seeks baking advice from him at home, and you will get a sly chuckle that quickly turns into a laugh. Yap, who joined U.S. Wheat Associates (USW) in June 2024, married his wife in November 2024. She happens to be a trained pastry chef. “For me, […]
Southeast Asia Team Explores U.S. ‘Wheat Store’ During Workshop Stops in North Dakota, Oregon
A group of flour millers from Southeast Asia recently became pioneers of sorts, making up the first international trade team to receive instruction at the new home of the Northern Crops Institute (NCI). They also were the first team to visit U.S. Wheat Associates’(USW) new West Coast Office in Portland. More importantly, the professionals from […]
AG Supply Chain Asia Conference 2024: Driving Sustainable Agricultural Excellence
In March 2024, the annual AG Supply Chain Asia (ASCA) Conference took place in Bangkok, Thailand, highlighting sustainability and innovation as integral components shaping the future of agriculture. The conference provided a significant platform for discussions centered on the theme “Integrating Sustainability and Innovation for Future Agricultural Excellence.” Organized by the U.S. Wheat Associates (USW), […]
Collaborative U.S. Trade Service Conference Supports Regional Wheat Demand
U.S. Wheat Associates (USW) continued a tradition of promoting the value of U.S. agricultural products together with other USDA Foreign Agricultural Service cooperator organizations by co-hosting the annual U.S. Agricultural Cooperators Conference Sept. 12 to 14, 2023, in Da Nang, Vietnam. This conference is designed as a value-added service for Southeast Asian buyers served by […]
‘Building Prosperity Through Partnership’ Theme of Revitalized USW Conference for Trade in South, Southeast Asia
After more than a decade of absence, U.S. Wheat Associates (USW) is restarting an event that brings together customers and partners in an important region of the world. The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand. “Building Prosperity Through Partnership” is the theme of the conference, which […]
USW Celebrates 60th Anniversary in the Philippines
Appropriately, the celebration of the 60th anniversary of USW’s office in the Philippines included the U.S. Ambassador to the country, representatives from USDA’s Foreign Agricultural Service (FAS) and the Executive Director of the Philippine Association of Flour Miller’s (PAFMIL). It also featured a cake contest starring U.S. soft white wheat. The Nov. 18 event, which […]
Meet the USW Technical Experts: Ivan Goh – An Energetic Individual Born to the Food Industry
Name: Kong Song “Ivan” Goh Title: Biscuit/Bakery and Noodle Technologist Office: USW South Asia Regional Office, Singapore Providing Service to: Indonesia, Malaysia, Myanmar, Republic of the Philippines, Singapore, Sri Lanka, Thailand, and Vietnam Regional Profile: Rapidly rising disposable income and urbanization in South Asia are opening markets for baked goods, biscuits, cakes, and other foods […]