U.S. Wheat Market Share Grows in Korean Noodle Market

Noodles are the staple product in South Korea that represent more than 50 percent of Korean wheat food consumption. For many years, manufacturers have preferred Australian wheat to produce noodle flour, and specifically “Australian Noodle Wheat” that helps produce an end product with the color favored by consumers. USDA Foreign Agricultural Service cooperator U.S. Wheat […]

Spreading Success through Service: USW Helps Establish Noodle Market in Cameroon

U.S. Wheat Associates (USW), a cooperator with USDA’s Foreign Agricultural Service (FAS) built a large and loyal market for U.S. hard red winter (HRW) wheat in Nigeria through trade service and technical assistance. Success in Nigeria is now a model for nearby markets like Cameroon where a food company is now building demand for instant […]