ATP Funding Bridges Technical Service Gap in Southeast Asian Wheat Export Markets
U.S. Wheat Associates (USW) is applying funds from the Agricultural Trade Promotion (ATP) program to expand its ability to conduct technical support to wheat buyers and end users in rapidly growing South Asian markets. USW has had a long-term effort to help customers improve their products and processes through technical support, funded in part by […]
Cereal Chemistry Training in Emerging South Asian Markets
U.S. Wheat Associates (USW) is applying Agricultural Trade Promotion (ATP) program funding to hold five “Cereal Chemistry Seminars” in 2019 and 2020 for the milling industries in Southeast Asia. USW believes that with a more complete understanding of the functional value of wheat proteins, carbohydrates and other properties, flour milling quality control managers will become […]
Nurturing Global Recognition for U.S. Wheat Baking Industry Expertise
Bakers around the world consider flour produced from U.S. wheat to be consistently high quality and versatile. That reputation is earned largely because wheat farmers grow excellent crops and invest in export market development through U.S. Wheat Associates (USW). In turn, USW marketing and technical experts work hard to leverage funding from the USDA Foreign […]
Legacy of Training Sustains Market Leading U.S. Wheat Exports to the Philippines
With funding from several state wheat checkoff programs and USDA Foreign Agricultural Service export market development programs, U.S. Wheat Associates (USW) is helping new flour millers learn how to get the wheat they need from U.S. farmers, a strategy that has built a dominant market share in this growing Southeast Asian market. USW has for […]
