USW’s Online Baking Program Putting U.S. Wheat ‘Top Of Mind’ In South America

An online training series developed by U.S. Wheat Associates (USW) in the early days of the COVID pandemic continues to have success in its effort to educate South American bakers and millers about the value and quality of U.S. wheat. Specifically, the Online Baking Certification program promotes baking methods and processes that highlight all six U.S. […]

U.S. Wheat Associates Fighting Canadian Wheat Dominance in Ecuador

Ecuador’s per capita consumption of wheat foods has rapidly increased in recent years, supported in part by governmental regulations limiting imports of finished products. Over the years, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has focused on demonstrating how using flour from U.S. hard red winter (HRW) can improve bread quality while reducing […]

Export Promotion Partnership Helps Expand Demand for U.S. Wheat in Guatemala

The export market development programs administered by USDA’s Foreign Agricultural Service are highly successful partnerships with U.S. farmers, ranchers, dairy producers and small food businesses. U.S. Wheat Associates (USW) and the Washington Grain Commission (WGC) are leveraging that partnership to increase demand for soft white wheat in Guatemala. Over several years, USW and WGC have […]