ATP Helps USW Build and Share Valuable Milling and Baking Technical Support

Adding value to U.S. wheat export supplies requires strong technical support and broad knowledge of the milling, baking, and processing needed to produce hundreds of unique food products. With 11 professional flour millers and bakers on staff, U.S. Wheat Associates (USW) uses technical support to add value and create a differential advantage for U.S. wheat […]
Renewing a Partnership of Affection and Action with Mexican Flour Millers

USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) held its 2019 Mexico Wheat Trade Conference June 2 to 4, 2019, which was perfectly timed to address trade policy concerns face to face with Mexican customers. USW President Vince Peterson noted that the conference showed USW and its Mexican customers that shared challenges could bring […]
Preparing Nigerian Millers to Import More U.S. Wheat Again

In 2018/19, U.S. Wheat Associates (USW) earned back a portion of its business in Nigeria through activities supported by funding from USDA/Foreign Agricultural Service Foreign Market Development (FMD) program and Market Access Program (MAP). In September 2018, U.S. wheat farmers from Kansas, Oklahoma and Arizona traveled to Lagos, Nigeria, as part of a USW Board […]
USW Provides Essential Wheat Crop Quality Data Every Year

Because no two crops are alike, the world’s flour millers, bakers and wheat food processors must have some assurance that the wheat they buy will meet their needs. That is why USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) and its partner organizations collect and analyze samples of all six classes of U.S. wheat, […]
Latin American Buyers Conference Builds Knowledge Base for Future U.S. Wheat Exports

A Latin American and Caribbean Buyers Conference June 2016 in Portland, OR, sponsored by USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) with Market Access Program (MAP) funding and support from 9 state wheat commissions, set the stage for incremental wheat exports by 75 flour millers and buyers from 16 countries. The increasingly competitive […]
Wheat Quality Improvement Programs Support U.S. Wheat Value Proposition

U.S. wheat is seldom the least-cost option for importers, but it has a reputation for quality that adds critical value. Recognizing that quality starts with the seeds farmers sow, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) gathers feedback from its overseas customers that is shared with the scientists who breed new wheat […]