U.S. Wheat Associates to Close Cairo Office, Continue Regional Market Coverage from Rotterdam, Casablanca
ARLINGTON, Virginia — Continuing a strategic effort to increase resources in wheat import market segments with the best potential for growth and returns for the farmers it represents, U.S. Wheat Associates (USW) has announced it will close its office in Cairo, Egypt, on December 1, 2017. USW is the export market development organization for the U.S. wheat industry with funding from 17 state wheat commissions and USDA’s Foreign Agricultural Service.
“Closing our Cairo office was a difficult decision because it affects four colleagues who have been very dedicated to our mission for many years,” said USW President Vince Peterson. “The closure is most certainly not a reflection of our very good staff, as they have remained committed and hardworking even though the market dynamics of the region have changed. Everyone in our organization thanks them for their service and wishes them all the best in the future. USW is now working through the process to help with these transitions.”
Peterson said USW saw a need to begin adjusting its activities in the Middle East and North Africa several years ago as the supply of significantly lower priced wheat from Russia increased. The organization eliminated a Cairo-based marketing position in 2014. This allowed USW to add an experienced technical specialist in its Casablanca, Morocco, office. In 2016, USW shifted regional management for the Middle East operations to its office in Rotterdam, The Netherlands.
Peterson noted that USW will continue to provide trade service to government wheat buyers in Egypt, Iraq, Saudi Arabia and other countries in the region on a targeted basis.
“Our colleagues in Rotterdam and Casablanca will also promote U.S. high performance hard wheat classes and soft wheat classes in specific markets. This includes private buyers, millers and food companies that serve a growing demand for higher value bread products, cakes and confectionary products in the Middle East,” Peterson said. “In addition, these changes will help us increase future marketing capabilities in higher value Asian and Latin American markets.”
USW’s mission is to “develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit our website at www.uswheat.org.
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