USW Training Achievement Supports Long-Term U.S. Wheat Promotion in China
The popularity of non-traditional baked goods like chewy breads, cookies and fluffy cakes is rapidly growing in the People’s Republic of China. To help build a preference for flour from U.S. wheat classes among aspiring Chinese baking companies, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has expanded its technical capabilities through staffing and […]
Establishing U.S. Wheat as Quality Standard in The Philippines
It can be an uphill battle to convince milling wheat buyers to opt for premium-priced, but better performing, U.S. wheat. Long-term investments funded by wheat farmers through state wheat checkoff programs, the Market Access Program (MAP) and the Foreign Market Development (FMD) program, however, have yielded significant gains. In the Philippines, USW has helped flour […]
Market Development Helps Build Future Demand for U.S. Wheat in China
Euromonitor International has predicted that sales of baked goods in the People’s Republic of China will increase 22.5% by 2021. Domestic wheat is less than optimal in flour production and quality for these baked goods, so imports are needed. USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is using Market Access Program (MAP) and […]
Contracting for Value Workshops Educates Private Chinese Buyers, Spur Spring Wheat Sales
China’s complex wheat importing rules can be a significant barrier to private purchases, but wheat imports help cover gaps in the need for high-quality wheat for a growing commercial wheat food market. USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is using Market Access Program (MAP) and Foreign Market Development (FMD) program funds to […]
Positioned for Opportunity in Changing Egyptian Wheat Market
The emergence of Russia as a very competitive wheat exporting country has dramatically changed the Egyptian market opportunity for U.S. wheat farmers. Egypt still imports more wheat than any other country, but for several years Egypt’s government purchasing agency has been able to import Russian wheat and wheat from other nearby exporters at FOB costs […]
Spreading Success through Service: USW Helps Establish Noodle Market in Cameroon
U.S. Wheat Associates (USW), a cooperator with USDA’s Foreign Agricultural Service (FAS) built a large and loyal market for U.S. hard red winter (HRW) wheat in Nigeria through trade service and technical assistance. Success in Nigeria is now a model for nearby markets like Cameroon where a food company is now building demand for instant […]
Wheat Exports Hinge on Meeting Japan’s Need for Information
The indelible link between the Japanese people and U.S. wheat producers began when the Oregon Wheat Growers League (OWGL) organized a trade delegation visit in 1949. Today, Japan is a mature, but very sophisticated market that must import most of its milling wheat. By providing critical, timely information about U.S. wheat and related market issues, […]
