Investment in Japan Helped Build Good Will Needed for Market Access
Implementation of the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) created a potentially devastating disadvantage for U.S. wheat exports to Japan. Yet many years of investment by U.S. Wheat Associates (USW), its partnership with USDA’s Foreign Agricultural Service and wheat farmers have built such good will that Japanese flour millers could publicly express their support for […]
Trust and Partnership Protect Key North Asian Wheat Export Markets in a Crisis
Just as the 2016 wheat harvest was starting, a farmer in Washington state discovered and reported rogue wheat plants genetically modified to be “Roundup Ready” in a fallow field on his farm. Yet U.S. Wheat Associates (USW) helped avert a potentially devastating market disruption by taking quick steps to work with the USDA Foreign Agricultural […]
Wheat Quality Improvement Programs Support U.S. Wheat Value Proposition
U.S. wheat is seldom the least-cost option for importers, but it has a reputation for quality that adds critical value. Recognizing that quality starts with the seeds farmers sow, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) gathers feedback from its overseas customers that is shared with the scientists who breed new wheat […]
Wheat Exports Hinge on Meeting Japan’s Need for Information
The indelible link between the Japanese people and U.S. wheat producers began when the Oregon Wheat Growers League (OWGL) organized a trade delegation visit in 1949. Today, Japan is a mature, but very sophisticated market that must import most of its milling wheat. By providing critical, timely information about U.S. wheat and related market issues, […]
