Working to Increase Wheat Consumption in Taiwan
In Taiwan, wheat consumption has steadily grown while rice consumption has declined. The reason, in no small part, is because USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has provided expertise, guidance and encouragement to accelerate a cultural shift toward consuming more baked goods. With funding from the Foreign Market Development (FMD) program helping […]
Baking Workshops Build Demand for U.S. Hard Red Winter Wheat in Colombia
In Colombia, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is helping increase demand for flour made from U.S. hard red winter (HRW) wheat by investing in technical support for commercial bakeries using funding from the Market Access Program (MAP). Demand for better quality baked goods is growing in Colombia, with increasing disposable consumer […]
Nurturing Global Recognition for U.S. Wheat Baking Industry Expertise
Bakers around the world consider flour produced from U.S. wheat to be consistently high quality and versatile. That reputation is earned largely because wheat farmers grow excellent crops and invest in export market development through U.S. Wheat Associates (USW). In turn, USW marketing and technical experts work hard to leverage funding from the USDA Foreign […]
