USW’s Online Baking Program Putting U.S. Wheat ‘Top Of Mind’ In South America
An online training series developed by U.S. Wheat Associates (USW) in the early days of the COVID pandemic continues to have success in its effort to educate South American bakers and millers about the value and quality of U.S. wheat. Specifically, the Online Baking Certification program promotes baking methods and processes that highlight all six U.S. […]
ATP Program Brings Mexican Buyer to U.S. for Rail Shipping Observation
U.S. Wheat Associates (USW) recognizes that direct rail shipments of U.S. wheat to millers in Mexico provides a significant advantage over competing wheat exporting countries. USW has been increasing its efforts to facilitate these types of sales by educating Mexican buyers about the rail shipping process and efficiencies. In June 2022, USW’s Mexico City Office […]
ATP Helps Show Philippine Bakers the Power to Demand U.S. Wheat Flour
U.S. Wheat Associates (USW) works to help wheat food companies expand product lines in which U.S. wheat classes have an advantage. This strategy demonstrates that bakers have the power to demand flour products made with imported U.S. wheat and helps increase total wheat consumption. From February 2021 through July 2022, USW leveraged its regional technical […]
ATP Funds, FGIS to Help Train Importers to Recognize Wheat Grade Factors
U.S. Wheat Associates (USW) frequently uses the unique U.S. grain inspection system to demonstrate a competitive advantage to the world’s wheat buyers. Now, with additional funding from the Agricultural Trade Program (ATP), USW is expanding its effort to demonstrate the integrity of the U.S. wheat supply chain in cooperation with the Federal Grain Inspection Service […]
ATP Funding Bridges Technical Service Gap in Southeast Asian Wheat Export Markets
U.S. Wheat Associates (USW) is applying funds from the Agricultural Trade Promotion (ATP) program to expand its ability to conduct technical support to wheat buyers and end users in rapidly growing South Asian markets. USW has had a long-term effort to help customers improve their products and processes through technical support, funded in part by […]
Cereal Chemistry Training in Emerging South Asian Markets
U.S. Wheat Associates (USW) is applying Agricultural Trade Promotion (ATP) program funding to hold five “Cereal Chemistry Seminars” in 2019 and 2020 for the milling industries in Southeast Asia. USW believes that with a more complete understanding of the functional value of wheat proteins, carbohydrates and other properties, flour milling quality control managers will become […]
U.S. Wheat Associates Fighting Canadian Wheat Dominance in Ecuador
Ecuador’s per capita consumption of wheat foods has rapidly increased in recent years, supported in part by governmental regulations limiting imports of finished products. Over the years, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) has focused on demonstrating how using flour from U.S. hard red winter (HRW) can improve bread quality while reducing […]
