Wheat Quality Improvement Programs Support U.S. Wheat Value Proposition
U.S. wheat is seldom the least-cost option for importers, but it has a reputation for quality that adds critical value. Recognizing that quality starts with the seeds farmers sow, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) gathers feedback from its overseas customers that is shared with the scientists who breed new wheat […]
Technical Assistance Helps Displace Competition in Guyana’s Wheat Market
While U.S. farmers supply nearly 80 percent of wheat imports into the Caribbean region, some importing countries have traditionally preferred Canadian wheat, including Guyana. However, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) is now displacing Canadian sales there by demonstrating how the characteristics of U.S. wheat offer a higher return to flour […]
Market Development Funding Helps Position U.S. Wheat as a Better Choice in Vietnam
With Vietnamese wheat imports projected to increase 40 percent in the next 10 years, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) is leveraging export market development funds to position U.S. wheat as the high quality, high value choice for milling and baking operations. USW utilizes Market Access Program (MAP) and Foreign Market […]
Wheat Exports Hinge on Meeting Japan’s Need for Information
The indelible link between the Japanese people and U.S. wheat producers began when the Oregon Wheat Growers League (OWGL) organized a trade delegation visit in 1949. Today, Japan is a mature, but very sophisticated market that must import most of its milling wheat. By providing critical, timely information about U.S. wheat and related market issues, […]