Video: Wheat Farmers from Kansas, Ohio and Oklahoma Explore Opportunities, Challenges in African Markets

Kansas wheat farmer Gary Millershaski summed up the 10-day Sub-Saharan Africa Board Team trade mission with a perfect sentence to describe U.S. Wheat Associates’ (USW) efforts on the African continent.

He said, “It’s not what we did yesterday, but it’s the knowledge we accumulate today to make us better understand how to deal with (the market) and make more sales tomorrow.”

Millershaski joined Ohio wheat farmer Bill Schroeder and Oklahoma wheat farmer RJ Parrish on the trip. The mission was led by USW Director of Programs Catherine Miller. The team was connected to millers and wheat buyers in South Africa and Nigeria by USW-Cape Town Programs and Marketing Specialist Domenique Opperman and USW Regional Director Chad Weigand. Among the stops was the PepsiCo flour mill in Malmesbury, South Africa. Next was the Premier mill in Durban, South Africa. On a tour of Premier, the USW team up with Shawn Thiele, Associate Director and Flour Milling and Grain Processing Curriculum Manager at the IGP Institute at Kansas State University. Thiele walked the team through wheat milling processes being used by millers in the market.

A long flight to Nigeria followed. There, the farmers met with millers who purchase U.S. wheat and toured facilities. Nigeria is an established customer and the U.S. has been one of the top wheat suppliers over the past decade. However, pricing has impacted exports in recent years.

USW’s Sub-Saharan Africa Board Team trip follows participation by Idaho wheat farmer and USW Vice Chairman Clark Hamilton in USDA’s first-ever U.S. agribusiness trade mission to Angola, another promising market in Africa.

Hear from the farmers to learn more about their experiences in South Africa and Nigeria in the short video below.