Video: USW Shares Story of U.S. Wheat with Southeast Asia’s Flour Millers at IAOM Meeting

U.S. Wheat Associates (USW) recently connected and reconnected with customers of U.S. wheat at the International Association of Operative Millers Southeast Asia Chapter Meeting, a regular gathering of flour millers and technicians held this year in Surabaya, Indonesia. Joe Sowers, USW Regional Vice President for South and Southeast Asia, presented during the event, emphasizing the quality and value of the six classes of U.S. wheat. Sowers and USW technicians Ivan Goh and Sam Yap engaged wheat buyers and users in markets across Southeast Asia throughout the meeting.

“This event allows us to tell our story to the people that are actually making the flour in these important markets to help them understand the benefits of U.S. wheat,” said Sowers. “It gives us a chance to meet face to face with the millers in the region, make new contacts, and connect with older ones. So it’s a nice chance to solidify relationships across the region.”

Hear more from Sowers and see more from the IAOM meeting in this short video . . .