VIDEO: New Ideas for Wheat Foods Shared During China End Product Collaborative Workshop

U.S. Wheat Associates (USW) China Country Director Shirley Lu and Technical Specialist Ting Liu recently led a team of managers and buyers from  China Oil and Foodstuffs Corporation (COFCO) on a visit to the Pacific Northwest to explore new wheat food products. The USW China End Product Collaborative toured Loren Berhman’s wheat farm in Cornelius, Oregon, and retail bakeries in the Portland area. The team also participated in a workshop hosted by the Wheat Marketing Center. The workshop offered opportunities for team members to make and evaluate end products such as muffins, biscuits, bagels, bread, sponge cake, and pancakes using different classes of U.S. wheat.

“They were here really to identify new products and new ways to use U.S. wheat,” USW Vice President and West Coast Office Director Steve Wirsching said. “The great thing is that we were able to share with the team a lot of different new ideas for products, and also provide them some good information on all classes of U.S. wheat. At the same time, we were able to learn a lot about their needs and what they are looking for when it comes to buying wheat.”

See scenes from the visit and learn more about the USW-sponsored team in this short video.