Video: USW Chairman Michael Peters Says ‘Active 2023 for U.S. Wheat Industry Sets Table for Productive 2024’

Meeting Customers Important to U.S. Wheat Industry

U.S. Wheat Associates (USW) Chairman Michael Peters traveled to eight countries this year, meeting with customers and potential customers of U.S. wheat in an increasingly competitive global market. “What I learned is that our customers really value the chance to talk to American farmers, the chance to learn about where the wheat they purchase comes from,” said Peters, who grows wheat and raises cattle in Okarche, Oklahoma. “At the same time, the discussions I had this year in places around the world helped me learn about where our wheat ends up and how it is used.”

In this short video, Peters, who is six months into his tenure as Chairman, reviews 2023 and looks ahead to 2024 . . .