U.S. Wheat Associates Renovated Website Increases Focus on Crop Quality

U.S. Wheat Associates (USW) recently launched its renovated website, www.uswheat.org, with an updated look, improved organization and an expanded Crop Quality section including unique, individual pages for each of its six wheat classes.

“The pandemic has highlighted challenges and changes in how people communicate and consume information across the globe,” said USW Director of Communications Amanda Spoo, who supervised the update. “So, as we adapt, it is important that our outreach continues to reflect the reliable service our customers have come to expect from U.S. Wheat Associates and the long-standing trust they have in U.S. farmers. The new website maintains its strong focus on the importance of the U.S. wheat farmers we represent and provides customers expanded access to the vital information and resources they need when making their purchasing decisions.”

Crop Quality Focus

The expansion of the site’s original Crop Quality section includes unique, individual pages for all six wheat classes and the existing Harvest Report. Users can access these new pages via the “Crop Quality” tab in the main menu across the top of the website. This section provides users with general wheat class information and additional detailed information about the 2021 U.S. wheat crop. In addition to access to the full 2021 USW Crop Quality Report, available in seven languages, users can access individual regional class reports, an overview of U.S. wheat inspection practices, and more.

Other Highlights

• The Newsroom features our new home base for USW’s blog “Wheat Letter,” news releases, original video content and more.
• Market Information is home to a familiar set of reports, including the popular Price Report, the Price Charting Tool, Supply and Demand and Commercial Sales.
• Working with Buyers describes the type of activities USW conducts with its customers, the six U.S. wheat classes and their uses, wheat industry terms, as well as U.S. wheat grade and non-grade factors. The Ask the Expert page allows site visitors to confidentially seek answers to questions about contract specifications, wheat quality, milling and end-product uses, and flour quality. Included in this section is access to our interactive U.S. wheat export supply system map.
• The Office Locations section, focused on USW’s 15 office locations and the countries they serve, was expanded to provide more information and resources for customers based on the needs of that region and direct access to local USW representatives.

Other important sections of the site include Policy, Who We Represent and Our Story.

Learn more about USW and its mission here.