Promoting Wheat Around the World
As USW Vice President of Overseas Operations Vince Peterson often says, at any given hour of the day, there is someone, somewhere, talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share just some of the ways USW was working in January and February to promote all six classes of U.S. wheat in an ever more complex world grain market.
Egypt. USW Regional Vice President for Middle East and North Africa Ian Flagg attended a meeting with officials from the General Authority for Supply Commodities (GASC) in Cairo, Egypt, to introduce USW and discuss the advantages of U.S. wheat in the government’s food procurement activities.
Haiti. USW Consultant Dr. Rebecca Regan and USW Mexico City Office Technical Specialist Marcelo Mitre traveled to Haiti to conduct laboratory equipment training for staff at a local flour mill. The training included helping the mill staff consider how to match rheological and baking tests to specifications for their flour and semolina production.
Taiwan. USW cooperated with the Department of Health of Taipei City Government and Taipei Bakery Association (TBA) to conduct a promotional activity providing healthy bakery products prepared by 20 bakeries to more than 5,000 school children from 46 primary schools. The holiday bakery products focus on healthy ingredients to introduce school children to better dietary choices and to promote healthy bakery products using U.S. wheat.
Mexico. In February, USW Mexico City regional office staff had a series of meetings with the Mexican National Bakers’ Association (CANAINPA) to discuss how USW can collaborate with the Mexican baking industry in the future. CANAINPA recently modernized its baking school, with equipment provided by the Mexican baking industry.
Israel. Regional Vice President Ian Flagg and Regional Marketing Director Rutger Koekoek traveled to Israel to conduct a Crop Quality Seminar for the Israeli milling industry, grain trade and officials. They provided information about HRW crop quality and the most recent supply and demand estimates and other market insights. The event was organized together with the Manufacturers Association of Israel, which hosted the event including the meeting room and coffee break. The twenty participants included employees of five different milling companies representing eighty percent of the total annual Israeli milling volume.
