Wheat Foods Archives - Page 2 of 4 - U.S. Wheat Associates

China, Foreign Agricultural Service, Wheat Foods

Snapshot of Post-COVID Recovery in the Chinese Baking Industry

The People’s Republic of China is the United States’ largest food and agricultural product export market with sales that reached a record $41 billion in calendar 2022. Under suspension of import duties agreed to in the Phase One trade accord, China has imported more than 827,000 metric tons of U.S. wheat with an estimated value of more than $270 million as of early February in marketing year 2022/23. That pace is down from the previous two marketing years, but still significant.

USDA’s Foreign Agricultural Service (FAS) and U.S. Wheat Associates (USW) are reporting that as China pulls back from zero-COVID policies, there is “great optimism about the economy” in general and specifically the dynamic Chinese baking industry.

Return to Personal Contact

After a resumption of normal public activity, USW Beijing colleagues are finally enjoying a return to interactions with milling and baking customers and visiting retail and restaurant venues throughout the country. USW Regional Vice President Jeff Coey said restrictions have been totally lifted, allowing the team to conduct an informal survey of four bakery companies both in north and south China, namely Toly, Fujian Fumao, Guangdong Chuandao, and Dongguan Food.

Three of the four stated that sales volume had recovered to pre-COVID levels, and the same ratio predicted further increases in 2023. Both innovative product development and exploring new sales channels are cited as avenues for growth in China’s baking market. The photo at the top of this page confirms it was busy recently at a Baker & Spice store, a popular chain of over 60 coffee and snack shops in Beijing and other cities in China.

Investing for Growth

The largest of the group, Toly Bread Company Ltd., expected to raise investment and increase staff in 2023. The company hopes for a higher value mix of offerings allowing them to increase unit price. They expect cake products will take the lead in the company’s product matrix.

On Feb. 17, 2023, USDA FAS Agricultural Attaché Alan Hallman and colleagues published a Global Agricultural Information Network (GAIN) report on China’s “Post-COVID Food and Agricultural Situation” that provides insight into relevant aspects of end-use wheat demand in this important swing market for U.S. wheat.

While there were closures early in the pandemic, “some bakeries were able to turn the crisis into an opportunity for growth,” the report stated. “Community bakeries increased sales due to strong demand for convenience foods and third party delivery services. Bakeries with strength in group-buying and sales to institutions also benefited. Many businesses and other organizations gave bakery shopping benefits to their employees. Bakeries with brick- and-mortar stores, online order platforms, and delivery services generally remained strong and grew their business during the pandemic.”

Increased Hiring

Mr. Guo Jiguang, chairman of Fujian Fumao, told USW the company is actively opening more stores and hiring more employees in Southeast China to expand its business in 2023. Bread, cakes and desserts remain the main products with fastest growing sales. Mr. Guo added that even if cake and pastry products are becoming more popular among young generations, consumer preferences are changing and both opportunities and threats coexist in the future bakery market.

Photo of busy retail Fujian Fumao bakery in China

A bakery operated by Fujian Fumao in China remains busy and the company plans to open more stores in Southeast China as the country recovers from zero-COVID policies.

Mr. Philip Zhou, chairman of Guangdong Chuandao, is also bullish on baked goods.

“For us, Chinese pastry and western style bread are the two main product categories showing the greatest sales momentum,” he said. “Our company’s plan is to explore new distribution channels and cover more supermarkets and distributors to realize reasonable sales growth goals.”

Optimism with Constraints

Concluding its report, the China FAS team repeated the optimism that recreation, travel and tourism in the country are expected to grow as zero-COVID policies end. “Some businesses have become stronger, and companies have an opportunity to rebuild…” Yet consumer spending will remain somewhat constrained.

USW and dozens of other non-profit organizations in the United States are partners with FAS in agricultural export market development. Through the support of U.S. wheat farmers and FAS programs, USW conducts wheat export market development activities in China through offices in Beijing and Hong Kong.

March 2, 2023/by Steve Mercer

Exports, Flour Milling, Soft Red Winter, Soft White, Wheat Foods

‘Snackification’ Movement Growing Stronger Around the World – and U.S. Wheat Could Benefit

Instead of asking “what’s in store” for crackers and cookies and other wheat-based snack foods in a post-COVID world, those in the U.S. wheat industry may want to ask the same question in a slightly modified way.

What’s in the store?

When COVID hit in 2020, international consumers had already been drawn to convenient foods that fit snacking lifestyles. Boxes of crackers were tucked into office drawers. Sleeves of cookies – often referred to as “biscuits” in some foreign markets – were slid into backpacks. While work routines and travel screeched to a halt, snacking habits sped forward. In fact, market research over the past year has indicated that, in many countries, on-the-go snacking is now preferred over traditional sit-down meals, especially by younger consumers.

This movement was aptly labeled “Snackification.” It’s changing the look of grocery and supermarket shelves around the world.

It’s also creating potential opportunities for U.S. wheat.

A 2022 survey by Euromonitor International revealed growing numbers of global consumers who look for snacks when shopping for food.

Snack ‘Em if You Got ‘Em

A Euromonitor survey conducted in 2022 showed South Asia as having the most robust snacking habits. About 45% of Vietnamese consumers surveyed indicated that when shopping for food, they “look for snacks that are convenient to take and eat outside the home.” Roughly 38% of consumers in the Philippines responded the same way. The survey revealed that in Latin America, Colombia had the highest number of outside-the-home snackers with 37%. Brazil was close behind at 36%.

As a comparison, and for perspective, fewer than 30% of consumers in the U.S. were focused on snacking while shopping for food.

Those who study global consumer trends expect the new generation of “snackificators” to munch its way into the future.

“Snack brands already had a large portion of the breakfast category – breakfast bars, breakfast cakes and pastries, and so on – but with consumer preferences changing during COVID, snack foods are now intentionally being positioned as meal replacements throughout the entire day,” offered Carl Quash, head of Snacks and Nutrition for Euromonitor International, an independent market research firm based in London.

Quash, who oversees packaged snack research and analysis in more than 100 markets worldwide, presented a webinar titled “Snackification: The Future of Occasions” to USDA stakeholders on Jan. 30.

“Snacking is likely to increase as people become busier and more mobile, and as they feel more comfortable in traveling once pandemic fears fade for good,” said Quash. “Add to that the fact many consumers are now replacing meals with snacks – they snack throughout the day instead of sitting down for a meal.”

Market research has shown increased demand for snack foods, as the dining habits of global consumers continue to evolve. USW continues to work with millers and bakers around the world to help in the development of new snack food products made with U.S. wheat and the improvement of existing products.

An Opportunity Knocking?

U.S. Wheat Associates (USW) recognized the new shift, even before snackification became a buzzword. USW’s offices around the world have long been involved in helping develop new snack products made with U.S. wheat, while also helping improve and promote existing products in all markets.

USW promotes the quality advantages of all six U.S. wheat classes. For snack foods, soft red winter (SRW) wheat and soft white (SW) wheat are most commonly used. But hard white (HW) wheat, hard red winter (HRW) wheat and hard red spring (HRS) wheat each are a quality ingredient – ether for snack foods and breads, or as part of flour blends to produce snack foods.

Wheat can also be used in other forms to make snack products. Flaked or puffed wheat is commonly used to manufacture breakfast cereals and cereal snack bars. Wheat bran is added to biscuits, cakes, muffins and breads to increase the dietary fiber content. Wheat germ can be added to breads, pastries and biscuits, or sprinkled onto yogurt, breakfast cereal or fruit dishes to increase the B-Vitamin, protein and fiber content.

USW also provides millers and bakers around the world technical support, including assistance in applying Solvent Retention Capacity (SRC) analysis to better predict performance characteristics of flour for cookies, crackers and cakes.

USW Bakery Consultant Roy Chung says consumers in Asia are more and more interested in quick, "on the go" foods - crackers, cookies and even sometimes as simple as a slice of bread with various toppings.

USW Bakery Consultant Roy Chung says consumers in Asia are more and more interested in “on the go” foods – crackers, cookies and even something as simple as a slice of bread with toppings.

A ‘Wheat Team’ Effort, Here and Abroad

“Snackification is definitely a thing in the Philippines, with bread being primarily used for snack foods,” said Joe Bippert, USW Associate Regional Director in South Asia. “All across the region, there are many, many products that have fallen into the snack category, some traditional like crackers and cookies, and some new. We are working with buyers, millers and bakers to make sure U.S. wheat is part of this snackification movement. We also continue to work with our partners to develop new products with U.S. wheat.”

One of those partners is the Wheat Marketing Center (WMC). Based in Portland, Oregon, the WMC regularly conducts research projects on snack food-related topics and wheat flour formulations. USW offices around the world connect snack food makers to the WMC, which works to develop new products to meet changing consumer demands for attributes such as lower sugar or salt, new flavors or even different shapes of crackers, cookies, cakes, breads and other snacks.

A Universal Phenomenon

No one seems to know who created the term “snackification,” but it began appearing in trade journals and food blogs a decade ago. As it did then, today it is used to describe a trend in which consumers snack in place of meals.

A Harris Poll survey commissioned by Mondelēz International last year polled consumers in 12 countries. It found that more than 55% of consumers “nibbled frequently throughout the day” in place of three standard meals, while 71% said they snacked at least twice each day.

Mondelēz International’s fourth annual “State of Snacking” report that “snacking increasingly replaces traditional meals in consumers’ lives.”

“Our State of Snacking report confirms that in these trying times, consumers around the world view their favorite snacks as affordable and necessary indulgences,” Dirk Van de Put, Chairman and CEO of Mondelēz International, noted in the report. “Snacking continues to be a way for consumers to connect or to enjoy a moment of delight in their day, further demonstrating our belief that every snack can be enjoyed in a mindful way.”

Looking back, it is clear urbanization drove snackification, Quash explained.

“Convenience and portability were key due to time pressures and a culture where people were constantly under constraints and were looking for foods to eat while on the go, foods they could eat on their way to the office or in the office while working,” he said. “Although people are still spending more time at home than they did pre-pandemic, snacking has become part of the routine.”

Crackers, Cookies, Biscuits . . . and Bread, Too

In some cases, foods just changed roles. One key consumer trend for U.S. wheat is the fact that breads that were once a big part of traditional sit-down meals are in some countries being used to anchor snack time.

Roy Chung, USW Bakery Consultant based in Singapore, said consumers in Asian countries are walking into retail stores looking for “simple and fast.” In many cases, how the foods are packaged is the biggest factor.

“When it comes to wheat, products range from simple slices of bread made into different types of sandwiches, or just plain bread spread with margarine and topped with sugar, then packaged to eat on the move,” Chung explained. “There are buns with different kinds of fillings, including steam-type buns. These are considered a snack that can fill you up without having to pause to prepare a meal. Grab it and go, as they say.”

Microwave-ready cakes and muffins, prepared in a paper cup and baked at the store, are common.

“In the cracker category, there is canned tuna or salmon or sardines packaged with a stack of crackers, which are popular for people taking a day trip or a bus ride somewhere and are eaten in place of lunch or even dinner,” said Chung. “All of these products are a showcase for the quality of U.S. wheat.”

Consumers shopping their local food store for snacks have other demands, too.

“The snacking trend remains based on convenience, but consumers around the world have become more focused on three things: mobility, value and health,” said Quash. “For the wheat industry, those are generally good things because wheat products tend to deliver on all three.”

By Ralph Loos, USW Director of Communications

February 15, 2023/by Ralph Loos

Sustainability, USDA, Wheat Foods, Wheat Quality

Sharing Stories About U.S. Farm Families and Delicious Food

U.S. Wheat Associates (USW) is pleased to help share the positive stories about how U.S. farmers, ranchers and fisheries are producing excellent quality, delicious food for the world in highly sustainable ways.

In fact, U.S. wheat farm families are featured in several video stories created by USDA and U.S. trade associations as part of a “DelicioUS!” promotion on YouTube, Facebook and LinkedIn.

Common Themes, Shared Values

These high-quality videos illustrate the reality of U.S. agriculture using an approach that shows the diversity and uniqueness of agriculture and cultures in each region of the country. At the same time, the stories capture common themes shared by the multi-generational family operations including their commitment to sustainability, innovation, producing delicious food, and community.

These are values shared by the U.S. wheat farmers USW represents in overseas markets.

Scenes from the Volk family farm in North Dakota and Peters family operation in Oklahoma are included in the “Midwest” program that features the people, crops and food grown in the heartland of the United States.

The images of “amber waves of grain” from Padget Ranches in Oregon and the Bailey family farm in Washington open the video about food production in the “West.”

Sustainable Source of Wheat for the World

U.S. wheat farmers work every day to contribute to a sustainable future in agriculture. Sustainability is reflected in agronomic practices, research and development, and transportation methods, all of which contribute to making the United States a sustainable source of wheat for export. They are proud to represent U.S. agriculture and help share delicious food with other families across the planet.

January 10, 2023/by Steve Mercer

Exports, Foreign Agricultural Service, Hard Red Spring, Hard Red Winter, Korea, Mexico, Soft Red Winter, Soft White, South Africa, Taiwan, Technical Service Activities, Wheat Foods, Wheat Quality

Promoting U.S. Wheat Around the World in 2022

As U.S. Wheat Associates (USW) President Vince Peterson often says, at any given hour of the day someone, somewhere, is talking about the quality, reliability and value of U.S. wheat. Wheat Letter wants to share just some of the ways USW has been working recently to build a preference for U.S. wheat in an ever more complex world wheat market.

Lauding Nutritious, Delicious U.S. Baking Ingredients in China

USW Beijing participated in the USDA Foreign Agricultural Service (FAS) “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion in August 2022 (activity banner in the photo above). The purpose of this activity was to raise Chinese bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients. The FAS Agricultural Trade Office (ATO) in Beijing and 10 USDA Cooperators with products ranging from wheat, dried fruit and nuts to dairy sponsored the activity partnering with the China Association of Bakery and Confectionery Industry.

In-store promotion product 2 using U.S. dried blueberry and California almond slices and U.S. wheat flour

In-store promotion products using U.S. dried blueberry and California almond slices and U.S. wheat flour.

ATO Beijing reported the activity reached an audience of over 2.5 million netizens in China through social media platforms and

over 200,000 real-time viewers through livestreaming. There was also in-store promotions at leading bakery houses in Beijing where “consumers warmly welcomed the new products featuring U.S. baking ingredients,” ATO Beijing reported. Additionally, ATO Beijing strengthened connections with baking associations and businesses and generated trade leads with this activity. Read more here.

USW Beijing Technical Specialist Ting Liu and Marketing Specialist Kaiwen Wu played direct roles representing the essential quality of flour from U.S. wheat in the events. In the three full marketing years since the trade war ended, China has imported a total of more than 168 million bushels (4.58 million metric tons) of U.S. hard red winter (HRW), hard red spring (HRS), soft white (SW) and soft red winter (SRW) wheat, and have already imported almost 23 million bushels of U.S. wheat in the current marketing year that ends May 31, 2023.

Helping a Mexican Baker Expand Sales

In a technical support activity demonstrating to Mexican bakers how to extend their product lines using U.S. wheat flour, USW Mexico City enlisted Baking

Didier Rosada

Consultant Didier Rosada to conduct an in-depth, multi-day workshop for one of the top three baking groups in Mexico. The commercial baker selected their best 25 master bakers to learn how to produce internationally recognized sourdough, functional breads, and savory breads for retail bakery sales. Rosada also demonstrated how to standardize pre-fermentation and natural sourdough processes to optimize production efficiency, products consistency, and quality in every store.

“Baking is changing in a good way,” Rosada said. “At my bakery, my process is as natural as possible, with long fermentation time, like it used to be done, to bring back the flavor profile of a good bread, its shelf life and texture, etc. And U.S. wheat classes are perfect for that. I am using a flour that is almost 100 percent hard red winter or sometimes combined with hard red spring wheat.”

Mexico is the leading importer of U.S. wheat in the world.

Healthier Wheat Foods for Older Taiwanese Consumers

Well-known Taiwanese chefs demonstrated healthy Chinese wheat food products .

USW Taipei collaborated with the Department of Food and Beverage Management of Shih Chien University (USC) to conduct workshops on Chinese Wheat Food for the Elderly in October 2022. Chinese wheat foods are popular but a survey by the university indicated that more than 60% of elderly Taiwanese are not satisfied with the healthiness of the products.

USW Taipei Country Director Boyuan Chen and Technologist Wei-lin Chou invited well-known Taiwanese chefs to teach methods for making healthy handmade noodles, pan-fried stuffed buns, silk thread rolls, and pan-fried sweet potato pastry as well as steamed breads using U.S. wheat white flour and whole wheat flour. The 40 participants included teachers, students, and long-term elderly care community volunteers who made pan-fried stuffed buns for the elderly just after the workshop.

U.S. wheat imports by Taiwan have averaged 43.2 million bushels (1.18 million metric tons) of HRS, HRW and SW per year since 2017/18.

Continuing Milling Education Interrupted by COVID in Korea

USW Seoul had started to educate Food Technology undergraduate students at Won Kwang University about the fundamentals of U.S. wheat and flour milling technology in 2018. USW Seoul Food/Bakery Technologist Shin Hak (David) Oh resumed that effort this year. The goal is to give these future industry professionals a better understanding of why flour products from U.S. wheat make superior quality ingredients for Korean wheat foods. The early exposure to U.S. wheat and the value-added technical support from USW also builds future productive relationships.

On average the past five marketing years, South Korean millers have imported about 56.7 million bushels (1.54 million metric tons) of U.S. HRW, HRS, SW and SRW wheat per year.

USW Baking Technogist Shin Hak Oh lecturing to Korean food industry students on U.S. wheat and milling technology

U.S. Soft Wheat Best for Cookies, Cakes

USW Cape Town sent six participants from a large South African food company to a specialty soft wheat flour course at the Wheat Marketing Center in Portland, Ore., earlier in 2022. The course focused on cookies, crackers, and cakes made with flour from SRW and SW compared to flour from local and imported hard wheat that is used in South Africa. The participants also visited local grocery stores to gain insight into the many, varied U.S. products made from soft wheat flours.

USW Cape Town Regional Director Chad Weigand accompanied the food industry professionals to the course. He said participants were very impressed with the course results and comparative product quality, and he expected the company to begin testing products made with U.S. soft wheat flour.

Read more here about the South African wheat market.

December 6, 2022/by Steve Mercer

Educational Partnerships, Exports, Hard Red Spring, Hard Red Winter, Supply and Demand, Technical Service Activities, Wheat Foods

Efforts to Extend Shelf Life of Baked Goods an Example of USW’s Commitment

In an example of USW’s commitment to service, it has combined knowledge with experience to extend the shelf life of bakery products. Headline photo: USW Baking Consultant Roy Chung leading a bread baking course at the UFM Baking and Cooking School in Bangkok, Thailand. (Photo courtesy of UFM)

Expanding the window of time breads and cakes remain fresh would help retailers, food distributors and bakers around the world broaden their customer bases and grow their businesses. It would also benefit the U.S. wheat industry, which provides a key ingredient for baked goods in international markets.

But can the window really be expanded? U.S. Wheat Associates (USW) believes it can.

In an example of USW’s commitment to service, the organization’s technical staff and consultants have combined knowledge with experience to extend the shelf life of bakery products. USW has “explored all possibilities” to develop processes and procedures that result in products remaining fresh for days – even weeks – longer than current standards.

Eager to Share the Knowledge

USW, which plans to conduct educational courses late next year or early in 2024 to share what it has learned on the topic, is confident its classrooms will be full.

Most of USW’s work on extending shelf life has been conducted in Southeast Asia, but the lessons learned apply to every bakery across the globe.

“In Southeast Asia, a typical shelf life of bread is seven days, and the maximum shelf life is about 10 days,” explained USW Baking Consultant Roy Chung, who is based in Singapore. “For large bakeries and food distributors, extending it beyond that 10 days would mean they could sell baked goods in towns and villages farther away from their manufacturing base. Retail markets would benefit. Consumers would benefit. Everyone up and down the supply chain would benefit, too.”

USW is planning to conduct educational courses to share what it has learned about extending the shelf life of baked goods.

USW is planning to conduct educational courses to share what it has learned about extending the shelf life of bread and other baked goods. Lessons taught in the courses will apply to bakeries in every region of the world.

The ‘Squeeze Test’

Shelf life is defined as “the time during which a freshly-manufactured product remains acceptable to the consumer.” Of course, consumers in each region have different tastes and preferences, but the main goal of extending shelf life is universal: The product must pass the “squeeze test.”

The test plays out every day, in every grocery or supermarket. A shopper eases up to a bakery shelf, positions a hand over an unsuspecting loaf of bread and gently squeezes in order to judge the freshness of a prospective purchase.

USW’s work aims to help more loaves and baked goods pass the squeeze test long after leaving a baker’s oven. The result would be more consumers in more places having the ability to purchase the products. That in turn creates more demand for U.S. wheat.

Enemies of Shelf Life

According to Chung, the two major factors that lead to failure in extending shelf life are mold and staling.

“These are separate issues that must be tackled separately, and those are the things we have been working on,” he said. “The mold problem involves things like sanitation, moisture, temperature, relative humidity, water activity and the use of preservatives. The staling problem involves formulation and ingredients selection.”

Tools and formulas in the effort are many, including natural gums and enzymes, sugars and fats, and chemical additives and alternatives to chemical additives. Packaging innovations are being addressed, too, such as packing bread and other baked goods in airtight plastic under a modified atmosphere.

The tools and formulas used are designed to match consumer preferences.

For example, the European market is less accepting of additives. The typical shelf life of a loaf of bread was traditionally one day, but now is 2 to 3 days.

“This is achieved either by using very high-quality wheat such as hard red winter (HRW) or hard red spring (HRS), which have a slower rate of natural staling than some lower-cost wheats,” Peter Lloyd, USW Regional Technical Manager based in Morocco, said. “Our efforts in the European Union and Middle East regions also promotes the use of HRS wheat in bread as a way of getting to cleaner labeling (less additives), a growing issue in that part of the world.”

Longer Shelf Life, Cleaner Labels

The various requirements and preferences in different countries and regions makes the USW effort to extend shelf life of breads and baked goods an ideal subject for baker education.

And a perfect topic for USW’s planned training course and technical support for its overseas customers.

“There are many details involved in achieving the ultimate goal of reaching more consumers with quality bakery products made with U.S. wheat,” said Chung. “We are planning to offer a course that addresses all those details, and from the conversations we have had, there is tremendous interest everywhere.”

October 6, 2022/by Ralph Loos

Philippines, Sustainability, Trade Service Activities, Wheat Foods, Wheat Quality

FAS Trade Mission to Philippines Includes Wheat Customer Meetings

USDA’s Foreign Agricultural Service (FAS) Administrator Daniel Whitley recently returned from leading a U.S. trade mission to the Philippines. The mission’s objective was to help foster stronger ties and build economic partnerships between the United States and the Philippines. The mission included representatives from 29 U.S. agribusinesses and farm organizations and 10 state departments of agriculture who are interested in exploring export opportunities in the Philippines.

Charlie Vogel, Executive Director of the Minnesota Wheat Research & Promotion Council, Red Lake Fall, Minn., shared his experience on the trade mission that included meetings with U.S. wheat customers in the Philippines.

People Make It A Small World

“Participating in the trade mission, I was reminded how big this world physically is and the miracle of modern transportation. However, from a human perspective, it is a small world,” Vogel said. “The concerns about geopolitics, world wheat supplies, market volatility, and weather were the exact same questions domestic buyers ask me about hard red spring [HRS] wheat. People are people the world over.

“A key takeaway from this trade mission is the value U.S. wheat farmers receive from the continued efforts of U.S. Wheat Associates (USW) and its staff, who set up meetings, tours, and dinners with millers, bakers and associations. Some themes became apparent. USW staff has developed deep and genuine relationships with these HRS buyers and end users. They provide technical skills and resources to assist these partners in maximizing use, expanding markets and product lines, and improving business. The consistent quality of HRS provided by U.S. growers, including from Minnesota, is essential to the value proposition USW utilizes. In the face of a rising U.S. dollar and uncertain geopolitics, these relationships are critical to continued success.”

Meeting Wheat Customers

USW Country Director Joe Bippert and the USW Manila team arranged a tour and meeting with Gardenia Bakery, a large commercial bread and wheat food company in Manila, for Vogel. In addition, Vogel and Bippert met with leaders of the Filipino Chinese Bakery Association.

Vogel’s photo at the top of this page is from a visit to the flagship store of Eng Bee Tin, an over 90-year-old landmark in the heart of the oldest Chinatown in the world. Eng Bee Tin produces hopia, a popular snack in the Philippines.

“We met wonderful, hospitable and genuine people in Manila, and I was happy to let them know how much our wheat growers in Minnesota and across the country appreciate their support for our products,” Vogel said.

Customer meeting during Philippines trade mission

Valued Customers. (L-R) Charlie Vogel and Joe Bippert met with Royce Gerik Chua, Eng Bee Tin, Jerry Midel, Philippine Society of Baking, and Henry Ah, Liberty Food Mart, during the FAS trade mission to the Philippines in July 2022.

World’s Most Reliable

USW and its legacy organizations have maintained an office in the Philippines for almost 60 years. Flour millers in the Philippines rely on U.S. HRS, soft white and hard red winter milling wheat to meet the growing demand for wheat foods in the island nation. Administrator Whitley also noted that the Philippines is the eighth-largest market for U.S. agricultural and food products, with even more potential. There is a reason for that, he said.

“Everywhere I go, trading partners are looking for a reliable supplier. And they view American agriculture to be the most reliable in the world,” Whitley said. “That, along with our outstanding qualities and the fact that we are embracing the challenge to produce commodities that are more sustainable.”

July 27, 2022/by Steve Mercer

Market and Crop Analysis, Wheat Foods

War is Just the Latest Factor Behind Higher World Food Prices

Low-income consumers in import-dependent countries will face the greatest hardships as the unprovoked Russian invasion of Ukraine and other factors push world food prices higher. That is one conclusion from a USDA Foreign Agricultural Service (FAS) analysis released in April. U.S. Wheat Associates (USW) is a cooperating partner with FAS export market development programs.

Bullish Since Late 2020

The FAS analysis looked at factors that affected world food prices in late 2020. They include increased demand led by China, drought-reduced supplies, tighter wheat, corn and soybean stocks in major exporting countries, and high energy prices that have raised farm production costs. The report said Russia’s attack on Ukraine has disrupted Black Sea agricultural exports, pushing prices even higher, and exacerbating high energy and fertilizer costs.

China is one of the leading countries ramping up imports, with import volume doubling in 2020/21 as State Trading Enterprises helped replace and rebuild aging government reserves. Demand for feed-quality wheat also surged.

Protecting Domestic Supplies

In addition, the report stated that world food prices were up in part because 11 countries had implemented export bans for products ranging from wheat, wheat flour, barley, rye, corn, and oilseeds, to lentils, fava beans, and pasta. That list includes Russia, which had already imposed an export tax in 2021. And in early May, the potential impact of a severe heatwave in India brought rumors its government was contemplating some export restrictions.

Interestingly, the FAS report acknowledged that global wheat production was adequate in 2020/21 and only one percent below consumption requirements in 2021/22 on an aggregate level.

Related to wheat supply, USW President Vince Peterson recently offered a more nuanced observation of the situation for the world’s wheat buyers.

“The bottom line for wheat-dependent importers in the short term is not necessarily a supply-shortage crisis, but rather an economic-financial crisis caused by having to pay much higher prices in the current market scenario,” Peterson said. “It is also a logistical challenge for the world to efficiently move the wheat supplies to places where they are most deficit.”

Lower Exportable Supplies

And yet, major exporters’ stocks in 2021/22 are forecast to be at their lowest levels in 10 years, putting upward pressure on global prices.

USW agrees that higher world food prices affect the poorest countries and households the most.

“It is so sad to think of more people being pushed into food insecurity around the world, but that is happening,” said Mike Schulte, executive director of the Oklahoma Wheat Commission and chair of the USW and National Association of Wheat Growers Food Aid Working Group.

Schulte’s comment came as USW and NAWG welcomed recent news that the U.S. government will provide more funding for food assistance to countries in need and help cover food aid transportation costs.

“Wheat has long been the most often donated commodity for food aid programs, and wheat growers are ready again in this crisis to help ease the hunger,” Schulte added.

May 9, 2022/by Steve Mercer

Sustainability, Wheat Foods, Wheat Quality

Wheat Foods Council Holds Future of Food Forum and Chef Workshop

Chefs, food marketers, millers and other wheat industry representatives came together in Napa, California, on April 11 to 14 for the Wheat Foods Council “Chef Workshop” and first “Future of Food Forum.” This seminar was insightful and provided a chance to advocate wheat foods to key people in the U.S. food industry.

At the Chef Workshop, chefs from major fast-food chains, restaurants from around the country, and other food service businesses got to learn more about ingredients, create food from other cultures, and collaborate with others. The Wheat Foods Council chose these chefs to participate in the Chef Workshop because of their influence within their companies. The Culinary Institute of America’s (CIA) Copia campus provided state-of-the-art kitchens, a wide array of spices and ingredients, and professional chefs with real world experiences to help facilitate instruction.

Cindy Falk, Kansas Wheat Nutrition Educator, and event attendee, said “The talented chefs used a variety of wheat-based ingredients, various seasonings and cooking techniques to create pleasing flavor combinations and elegant plates that looked like works of art.”

Future of Food

On April 14, the Wheat Foods Council held its Future of Food Forum. This included a panel discussion with various professionals including farmers, millers, food marketers, food packaging experts, and one of the professional chefs from CIA.

Barb Stuckey from Mattson shared her insights on the latest food trends and explained how food goes from development and research to shelves. Tim York from the Leafy Greens Marketing Agreement explained food safety and business transparency. Hayden Wands from Grupo Bimbo explained how COVID, labor shortages and geopolitical disputes have been putting mills in tough situations and how it might impact consumers down the line. Master Chef Victor Gielisse of the CIA shared about building a quality work environment. He further explained the CIA’s “Plant-Forward” initiative.

Higher Cost of Production

Finally, Ron Suppes, farmer from Dighton, Kan., a board member for the Kansas Wheat Commission [and 2007/08 Chairman of U.S. Wheat Associates (USW)] spoke about his farm. He showed the group a price comparison of fertilizer from a few months prior and prices today. This visual really made the point that … the input price increase is not linear, and costs of farming are dramatically higher. He advocated for the work researchers are doing on wheat to help farmers find solutions and ways to use fewer inputs but still achieve high quality wheat.

Sustainability

A common theme throughout both the Chef Workshop and Future of Food Forum was sustainability, from farming, milling, food packaging and cooking. Everyone along the supply lines is working hard to make sure society is getting safe, quality food without compromising the land. The discussion with panelists examined how generations viewed sustainability and how they relate to trends. Everyone provided great input on what is important in their respective part of the food supply chain regarding sustainability, and it helped everyone understand what each other’s role involves.

The event was an excellent opportunity for everyone to gather and learn about food while connecting with others in different industries. The goal for events such as these is to help close the gap between consumers and producers.

USW shared these excerpts from Mary Marsh’s post in Kansas Wheat’s “Wheat Scoop” blog to help inform overseas milling and baking customers about Wheat Foods Council efforts to increase wheat food consumption in the United States and ideas that may be useful in other countries.

April 22, 2022/by Steve Mercer

Mexico, Wheat Foods

U.S. Wheat Associates and Latin American Cereals Institute to Promote Wheat Food Benefits

U.S. Wheat Associates (USW) has made a formal agreement to support the long-term mission of the Latin American Cereals Institute (IL Cereales) to promote the benefits of cereals and wheat foods in a healthy human diet.

IL Cereales, Mexico City, currently reaches Mexican consumers but plans to expand its mission to Central America. Its members represent Mexico’s largest wheat foods associations. USW will share scientifically sound nutritional information, expert consultants and other resources as part of the agreement with IL Cereales. With average annual imports of more than 110 million bushels, Mexico purchases more U.S. wheat every year than any other country.

Shared Goals

“We know the U.S. wheat foods industry shares our goal to help consumers understand that cereals and wheat foods should always be part of a healthy, nutritious diet,” said José Antonio Monroy, Chairman, Latin American Cereals Institute (IL Cereales).

Image from Wheat Foods Council to show the U.S. industry shares goals with IL Cereales

Universal Truth. Through their state wheat commission organizations, U.S. wheat farmers support the Wheat Foods Council with a shared mission with IL Cereales. Image Source.

Chairman Monroy added, “We intend to make the most of this agreement, and we thank U.S. Wheat Associates for their support.”

This agreement was concluded following a recent meeting with IL Cereales and USW in Cabo San Lucas, Mexico. The USW delegation included Chairman Darren Padget, Secretary-Treasurer Michael Peters, President Vince Peterson, Vice President of Overseas Operations Mike Spier, and Regional Vice President, Mexico, Central America, Caribbean and Venezuela Mitch Skalicky. Representing IL Cereales were Chairman Monroy, Director General Dr. Luis Hernando Cervera, and José Luis Fuente, Executive Director of the Mexican Millers Association (CANIMOLT).

“In August 2022, U.S. Wheat Associates will celebrate 25 years with an office in Mexico,” said Skalicky. “This is the perfect time to work together with IL Cereales to help Latin American families better understand the health and well-being of wheat and cereal foods in their daily diet.”

Shared Responsibility

Noting the successful partnership with the Mexican wheat foods industry, USW President Vince Peterson said it is important to see that partnership from a broader perspective.

“Together, we are responsible for providing a very large proportion of the primary food and nutrition to our citizens and, more broadly, the world’s citizens,” Peterson said. “We share common goals, and we commend Mexico’s wheat food industry leaders for creating IL Cereales. It is a pleasure to be a partner and productive resource in this much-needed work.”

More on IL Cereales

IL Cereales (Instituto Latinoamericano de Cereales) (Latin American Cereals Institute) is the only Institute in Latin America that seeks to promote, generate and disseminate rigorous scientific knowledge on the nutritional value of cereals and their derivatives. Its members represent the Mexican Millers Association (CANIMOLT), the Mexican Bakers Association (CANAINPA), the Mexican Association for Food Ingredients Suppliers for the Baking Industry (ANPROPAN), Grupo Bimbo, and the Mexican Cookie, Cracker and Pasta Manufacturers’ Association (AMEXIGAPA).

February 15, 2022/by Steve Mercer

Educational Partnerships, Wheat Foods, Wheat Quality

Improving Wheat Digestibility through Sourdough Fermentation and Crop Variety

This article on wheat digestibility is reprinted with permission from Prairie Grains and written by the Agricultural Utilization Research Institute (AURI). Additional thanks to the Minnesota Wheat Research and Promotion Council, a member of U.S. Wheat Associates (USW).

In past issues of Prairie Grains Magazine, [AURI has] highlighted ongoing research investigating ways to reduce potentially reactive components of wheat, like FODMAPs and ATIs. FODMAPs are sugars, known as fermentable oligosaccharides, disaccharides, monosaccharides and polyols. ATIs are proteins called amylase-trypsin inhibitors. Research indicates that “anti-nutrients,” such as ATIs, and fructans (a component of FODMAPs) in wheat have been identified as triggers of irritable bowel syndrome (IBS).

Not By Gluten Alone

There is a growing understanding that wheat digestibility issues may not be solely caused by gluten sensitivity but are also related to the presence of FODMAPs and ATIs. According to Dr. George Annor, assistant professor of cereal chemistry and technology at the University of Minnesota, FODMAPs are normally present in small quantities and tolerated by most.

However, foods with more than 0.3 grams per serving (the equivalent of two slices or more of bread) … can cause issues. FODMAPs are best tolerated if less than 0.3 grams per serving.

For individuals with this sensitivity, changes to wheat characteristics or processing techniques can result in more digestible products, increasing quality of life for consumers and allowing them to enjoy the health benefits of wheat products.

There is a growing understanding that wheat digestibility issues may not be solely caused by gluten sensitivity but are also related to the presence of FODMAPs and ATIs.

Conducted through a partnership between the Minnesota Wheat Research and Promotion Council (MWRPC), the Agricultural Utilization Research Institute (AURI), the University of Minnesota’s College of Food, Agricultural and Natural Resource Sciences (CFANS) and its Regional Sustainable Development Partnership, as well as Back When Foods, Inc., this research has the potential to create new products and processes that will positively impact the entire wheat industry value chain.

The hypothesis set for this research is that ATIs and FODMAPS can be reduced through breeding programs and processing techniques (i.e. sourdough fermentation) of modern, heritage and ancient wheat. The reason this topic is important to wheat growers and the entire industry is researchers’ belief these reactive components are triggers of non-celiac gluten sensitivity and irritable bowel syndrome (IBS), which cause many people to avoid wheat-based products. Instead, they look for less-reactive products, thus reducing the overall consumption of wheat-based products impacting the industry overall. Until now.

The MWRPC and its partners undertook this endeavor in order to create new opportunities for wheat-based products, consumable by those with wheat digestion concerns. Additionally, the study has the potential to provide new market opportunities that could have a positive financial impact for growers, the wheat industry and Minnesota.

Sliced pan bread and artisan bread loaves for article on wheat digestibility

Research suggests that wheat breeding has not increased FODMAP nor ATI levels in modern wheat varieties.

“We have identified significant variation in FODMAP and ATI levels in a diverse panel of wheat varieties, including among modern wheat germplasm,” said Dr. James Anderson, professor of wheat breeding and genetics at the U of M. “This variation may allow us to selectively breed for lower levels of these anti-nutrients. The ancient Einkorn and Emmer wheats were consistently low in FODMAPs, and Einkorn was also low in ATIs.”

Annor said research shows that sourdough production can help reduce the amount of FODMAPS and ATIs in wheat.

“Screening the ancient, heritage and modern wheat varieties for their FODMAPs and ATI gave us important insights into how these parameters vary in different wheat varieties,” Annor said. “It was apparent that we have not inherently bred them for increased levels of FODMAPs and ATI over the years. Our study also showed that fermentation was very effective in reducing FODMAPs and ATI levels in wheat in the form of sourdough. These results tell us that sourdough production can be effectively used to reduce the levels of FODMAPs and ATIs in wheat.”

New Approaches

Coupled with breeding efforts to reduce the levels of anti-nutrients in wheat lines, the degradation of FODMAPs and ATIs through sourdough fermentation provides immediate opportunities for wheat growers to regain market share by focusing their efforts on channeling their crops directly to the ever-growing artisan bakery sector. An additional channel for growers to use the research findings is in support of ongoing breeding programs and low FODMAP certification, in which large-scale processors have shown great interest.

“Both FODMAP and ATI levels appear to be under complex genetic control,” Anderson said, “thus making the selective breeding of these traits more difficult. But I’m optimistic that we can make breeding progress.” Anderson added that new approaches involving DNA sequencing and genomic prediction will be used to enhance our breeding efforts to reduce FODMAP and ATI levels.

As the project researchers and partners continue to seek ways to have a meaningful impact on the wheat industry overall, plans are underway to continue to build upon these recent findings in a second phase that focuses on further development of wheat varieties that not only have improved digestibility but also have high amylose and resistant starch content for a lower glycemic index and improved gut health (microbiome).

Financial support for this project is provided by an Agricultural Growth, Research, & Innovation Crop Research Grant from the Minnesota Department of Agriculture. The AGRI program awards grants, scholarships and cost shares to advance Minnesota’s agricultural and renewable energy industries.

For more information about the AGRI program, visit www.mda.state.mn.us/grants/agri. To learn more about AGRI Crop Research Grants, visit www.mda.state.mn.us/cropresearch. For more information, and to follow this research, visit www.auri.org/agri.

January 18, 2022/by Steve Mercer