thumbnail
USW President Vince Peterson and the USW Policy Team met with members of the Japanese Flour Millers Association (JFMA) for discussions at USW's Arlington office.

USW President Vince Peterson and the USW Policy Team met with members of the Japanese Flour Millers Association (JFMA) for discussions at USW’s Arlington office.

Executives from top flour milling companies in Japan visited the Arlington, Virginia, office of U.S. Wheat Associates (USW) April 26. It was part of an annual trade mission seeking updates on the U.S. wheat crop and trade policy issues.

Starting in the Nation’s Capital

Made up of members of the Japanese Flour Millers Association (JFMA), the team also visited USDA offices. One stop included a meeting with Foreign Agricultural Service (FAS) Daniel Whitley.  The East Coast visit included a stop at the Japanese Embassy in Washington, D.C.

The team then traveled to Oregon for a briefing from USW’s West Coast Office in Portland.

Valued Updates on U.S. Wheat

In Arlington, USW President Vince Peterson, Vice President of Policy Dalton Henry and Director of Trade Policy Peter Laudeman answered questions from some of U.S. wheat’s biggest customers. According to USW Japan Country Director Rick Nakano, the participating companies represent 80% of the Japanese wheat flour market.

“It is a trip that these executives look forward to each year because it offers them an opportunity to see many aspects of the U.S. wheat industry and discuss things face-to-face,” Nakano said. “The members return to Japan and share the things they learned in the various meetings.”

Henry said USW is always eager to provide updates and interact with JFMA members – be it in Japan or here in the U.S.

“The milling executives are always interested in U.S. wheat production and exploring our attitudes and opinions on biotechnology. This includes gene-edited wheat and drought-resistant wheat,” Henry said. “These are topics that get a lot of attention in ag media and other channels. So it’s important for us to have these in-person meetings to discuss what is happening. We are partners, so it is good to have these discussions on a regular basis.”

Mike Moran, Executive Director of the Wheat Marketing Center (WMC) in Portland, provides the team of Japanese flour millers with a tour of the WMC facility.

Mike Moran, Executive Director of the Wheat Marketing Center (WMC) in Portland, provides the team of Japanese flour millers with a tour of the WMC facility.

Moving on to the West Coast . . .

USW staff in Portland provided updates on the wheat crop in the Pacific Northwest. The Japanese team then had meetings with the Oregon Wheat Commission, and the Wheat Marketing Center (WMC). Visits with traders and exporters across the region followed.

At the WMC, Executive Director Mike Moran gave a tour of the facility. The group had the opportunity to learn about the different pilot lines in the WMC’s Innovation Lab, along with looks inside the Analytical Lab and Baking Lab.

The JFMA team returned to Japan on May 1.

“The team is very appreciative of the continued partnership and the support from U.S. wheat industry,” Nakano said as the Oregon portion of the visit ended. “We pack a lot into a short period of time, and there is a lot of travel, but the flour millers always leave the U.S. with a lot of good information to take home to their businesses.”

thumbnail

As a wheat farmer and dietician from Maryland, Jennie Schmidt found exploring flour mills and bakeries in Asia to be an intriguing adventure that came with plenty of “ah-ha” moments.

There is lots to be learned from meeting and talking to the people who buy and use U.S. wheat.

“It was nice to be able to see your product going into products both in Vietnam and in China,” Schmidt, who represented Maryland Grain Producers on the recent U.S. Wheat Associates (USW) Vietnam-China Board Team mission. “To see how wheat grown on our farms in the U.S. ends up as food for domestic consumption or for regional export markets helps paint the picture and show the value of international trade. It was also obvious they really like producing food products with U.S. wheat.”

Schmidt joined USW Secretary-Treasurer Jim Pellman of McClusky, North Dakota, and Mark Jossund of Moorhead, Minnesota, on the Board Team, which was led by USW West Coast Office Assistant Director Luke Muller.

Scenes from the group’s stops in both Vietnam and China can be seen in this brief video . . .

thumbnail

U.S. Wheat Associates (USW) and the National Association of Wheat Growers (NAWG) recently met in Washington, D.C. for a joint board of directors meeting. The gathering included a plenary policy session, meetings with members of U.S. Congress, and presentations from the Office of the United States Trade Representative (USTR) and USDA.

USW staff, officers and board members reviewed the organization’s producer-funded operating budget for fiscal year 2024/25, heard a comprehensive market update and were given a look at the global wheat supply and demand situation.

Gary Millershaski, a USW director and Kansas Wheat Commission member, was elected 2024/25 Secretary-Treasurer.

A short video recapping the Winter Board Meeting can been seen below.

thumbnail

Meeting Customers Important to U.S. Wheat Industry

U.S. Wheat Associates (USW) Chairman Michael Peters traveled to eight countries this year, meeting with customers and potential customers of U.S. wheat in an increasingly competitive global market. “What I learned is that our customers really value the chance to talk to American farmers, the chance to learn about where the wheat they purchase comes from,” said Peters, who grows wheat and raises cattle in Okarche, Oklahoma. “At the same time, the discussions I had this year in places around the world helped me learn about where our wheat ends up and how it is used.”

In this short video, Peters, who is six months into his tenure as Chairman, reviews 2023 and looks ahead to 2024 . . .

thumbnail

Working Together on Behalf of the U.S. Wheat Industry

Wheat farmers and staff from U.S. Wheat Associates (USW) and the National Association of Wheat Growers (NAWG) gathered in Cincinnati, Ohio Nov. 7-10 for a Joint Fall Board Meeting. The week was filled with discussion about this year’s wheat harvest and the planting of next year’s crop. There were several committee meetings, including a timely meeting of the Wheat Transportation Working Group. This short video provides a broad overview of what took place in Cincinnati  . . .

thumbnail
USW Board Member Gary Wilson, left, a wheat farmer from Jenera, Ohio, who also serves as Chair of the Ohio Small Grains Marketing Program, chats during the USW/NAWG Joint Fall Board Meeting in Cincinnati.

USW Board Member Gary Wilson, left, a wheat farmer from Jenera, Ohio, who also serves as Chair of the Ohio Small Grains Marketing Program, chats during the USW/NAWG Joint Fall Board Meeting in Cincinnati.

U.S. Wheat Associates (USW) Board Members, staff, and wheat farmers from around the country are gathered in Cincinnati, Ohio for a Joint Fall Board Meeting with the National Association of Wheat Growers (NAWG).

“It’s an honor to have both organizations get together in Ohio and discuss issues facing the entire wheat industry and come up with ideas for the future,” said USW Board Member Ray Van Horn, a wheat farmer from Mt. Gilead, Ohio, and a Past Chair of  Ohio Corn and Wheat. “The interaction and the work to move the wheat industry forward is encouraging.”

A Busy Time

For USW, the Fall Meeting comes at a busy point in the year. USW’s Crop Quality Seminars are underway at locations around the world. Staff, consultants, and partners are presenting details of the 2023 Crop Quality Report to customers throughout November.

“While we are taking care of business here in Ohio, others are spread out in different parts of the world sharing important information about the U.S. wheat crop,” said USW Vice Chair Clark Hamilton, who is leading the Fall Board Meeting in absence of USW Chairman Michael Peters. “Having been a part of the Crop Quality Seminars in past years, I’ve seen and understand the great work that USW staff do to provide information to our customers. Our staff also listens to our customers  during the seminars to maintain the good relationships we have in international markets.”

USW's Wheat Quality Committee meets during the USW/NAWG Joint Fall Board Meeting .

USW’s Wheat Quality Committee meets during the USW/NAWG Joint Fall Board Meeting in Cincinnati.

A Full Agenda in Ohio

The meeting in Ohio features several USW committee meetings during the week, with the Board of Directors meeting scheduled for Friday. A full agenda for the Board Meeting includes updates on the global wheat market, discussions on the new Farm Bill and funding priorities and issues affecting trade.

“We only get to do this a few times a year, meet in person and discuss all the work U.S. wheat has done to this point in the year and the work the lies ahead,” said Hamilton, an Idaho wheat producer. “The Fall Board Meeting always gives us kind of a road map to what the priorities are in the year ahead. It’s a solid look at 2024 and what the plans are on behalf of U.S. wheat farmers.”

 

thumbnail
Tom Cannon, center, plays with one of his family's dogs on their farm in Blackwell, Oklahoma, as he discusses the day's plans with his son Jacob, left.

Tom Cannon, center, plays with one of his family’s dogs on their farm in Blackwell, Oklahoma, as he discusses the day’s plans with his son Jacob, left.

U.S. Wheat Associates (USW) recently spent a few days on Goodson Ranch, a Centennial farm in  northern Oklahoma. It is in the town of Blackwell, just outside of Ponca City. The purpose was to meet with Tom Cannon, a fourth-generation farmer who grows hard red winter (HRW) wheat. Cannon spends a lot of time and effort to improve the sustainability of his operation. He is one of the U.S. wheat farmers that will be featured in USW’s upcoming “Stories of Stewardship” series, a project that will highlight the work farmers are doing to improve soil health and production. Here we offer a preview – a snapshot, if you will – from Cannon’s farm.

Flurry of activity

A professional video crew wasn’t enough to slow things down on Tom Cannon’s Oklahoma farm. Early morning was dedicated to working cattle, afternoon set aside for seeding winter wheat. But as is the case with most family farms, a flurry of unplanned activity and chores book-ended the day’s official plans.

“Welcome to farming,” Cannon offered with a chuckle as he inspected a flat tire on his no-till drill. It was the same drill his daughter Raegan was about to use to plant winter wheat.

A historic farm

Goodson Ranch was started by Cannon’s ancestors in the 1890s. Today, Cannon and his family raise cattle and grow a variety of crops, including HRW, corn, milo and cotton. His care for the soil and his attention to the role sustainability plays in the quality and reliability of U.S. wheat make him a solid choice for U.S. Wheat Associates’ (USW) ongoing “Stories of Stewardship” project.

In the project, Cannon and other U.S. wheat farmers tell the stories of their farms and how they work to make sure the land they pass on to the next generation of farmers is, as Cannon put is, “in better shape than when I started farming it.”

Tom Cannon explains the workings of his direct-seeding no-till drill to USW Vice President of Communications Steve Mercer and a film crew from USW's creative agency on hand to interview Cannon about how he practices sustainability on the farm.

Tom Cannon explains the workings of his direct-seeding no-till drill to USW Vice President of Communications Steve Mercer and a film crew from USW’s creative agency on hand to interview Cannon about how he practices sustainability on the farm.

“We are standing on land where my family started farming all those years ago. Now, all of my kids are back on the farm. They are here with me and my wife Laurie. The hope is that someday they will be ready to continue what I, and those before me, have built,” Cannon said. He noted that the fifth generation of farmers – daughters Raegan, Rachel and Reece, along with son Jacob – are involved in the operation.

Producing quality wheat

Producing quality wheat is part of Cannon’s mission, as is meeting the needs of customers around the world who purchase U.S. wheat.

Tom Cannon prepares to work cattle with his daughters Raegen, right, and Rachel, left.

Tom Cannon prepares to work cattle with his daughters Raegen, right, and Rachel, left.

“My kids are going to eat the same things that I’m selling to other people,” he said. “So yes, I have a huge responsibility for what I grow for the general public. You know, a farmer feeds hundreds and hundreds of people. I am very cognizant of how I raise those crops.”

Cannon’s farm has produced crops for 25 years with zero tillage. He uses direct seeding. Soil health is the foundation of every decision his family makes.

Tom Cannon chats with Oklahoma Wheat Commission Executive Director Mike Schulte as he waits for the video crew to interview him for USW’s Stories of Stewardship series

Tom Cannon chats with Oklahoma Wheat Commission Executive Director Mike Schulte as he waits for the video crew to interview him for USW’s Stories of Stewardship series

Tom cannon and his daughter Raegan trade ideas as they get ready to work cattle.

Tom cannon and his daughter Raegan trade ideas.

Native grasses key

The Goodson Ranch features a lot of native grasses, which make grazing cattle a natural part of the operation. But the grasses also inspired Cannon, a self-described fan of biology.

“Watching how our native grasses work enabled me to see that there was maybe a better way to grow our crops,” he said. “I asked myself, ‘How do I start building my soil and how am I going to manage wheat from the roots up?’ To do that, we had to get more diversity and we had to get cattle on this property at least once a year. You not only improve the soils. You also improve the quality of those products that you are raising in those soils.”

What is sustainability?

Asked what sustainability means to him, Cannon had a simple answer.

“I just have to shut my eyes and think about what this place was like for the thousands of years before we were here,” he replied. “What was it like then? Because it was absolutely sustainable.”

 

 

 

thumbnail

At their annual meeting the week of July 10 in Minneapolis, Minn., the Board of Directors of U.S. Wheat Associates (USW) will install North Dakota farmer Jim Pellman as 2023/24 Secretary-Treasurer. Pellman was elected to that position in February 2023.

“After serving as a director on the U.S. Wheat Associates board representing North Dakota, I believe in the mission of the organization,” Pellman said after his election. “This is an ideal time for me to put my experience to work for wheat farmers beyond my county and state. I am looking forward to doing what I can to help the organization continue building export demand in a very competitive global market.”

In the photo above, left to right, Pellman will join Clark Hamilton, Ririe, Idaho, Vice Chair, Rhonda Larson, East Grand Forks, Minn., Past Chair, and Michael Peters, Okarche, Okla., Chair, as USW 2023/24 officers.

Banker and Farmer

Pellman and his wife, Candace, have two children and grow wheat, barley, canola, corn, and soybeans on the farm they started in 1990 near McClusky, N.D. After earning a degree in Agricultural Economics from North Dakota State University, Pellman started his ag lending career with FMHA before moving to a community bank, where he spent 25 years.

He served as Chief and on the board of his community’s volunteer fire department and as chair of a local non-profit housing organization. Pellman is serving his second, four-year term on the North Dakota Wheat Commission (NDWC) and has represented Sheridan County since 2014. Pellman is NDWC vice-chairman and is liaison on transportation issues and the North Dakota Rail Council, as a representative to the North Dakota Grain Growers Association, and a voting member of the SBARE Wheat Granting Committee.

Hear more from Jim Pellman in the short video posted below.

thumbnail

Educators describe internal training sessions as “learning so we can teach.” The U.S. Wheat Associates (USW) version for its staff dives a few rungs deeper than that.

“The goal is to learn and do so we can, in turn, teach our customers around the world,” is how Miguel Galdos, Regional Director of the USW South American Region Office, puts it.

USW recently hosted – and participated in – the 2023 Core Competency Training, held this year in Santiago, Chile. Much more than a simple training session, the USW workshop brought together USW technical staff, board members and partners for a series of reviews and refreshers on wheat research, product development, market updates and strategy building. Meeting the needs of U.S. wheat buyers, end-users and consumers around the globe was the mission.

USW staff, board members and partners recently participated in the 2023 Core Competency Training in Santiago, Chile. The training sessions were designed to provide participants with tools to help share information and work with customers of U.S. wheat around the world.

USW staff, board members and partners recently participated in the 2023 Core Competency Training in Santiago, Chile. The training sessions were designed to provide participants with tools to help share information and work with U.S. wheat customers around the world.

At this year’s Core Competency Training,  USW was able to take advantage of the new flour milling, cereal chemistry and baking laboratory it opened two years ago in partnership with Universidad Mayor.  Built on the university’s Santiago campus, the lab is equipped with a test flour mill, wheat and flour analysis instruments and bread ovens.

“It was an unbeatable opportunity to bring together USW colleagues and be able to review relevant issues regarding many things, including our U.S. wheat crop quality analysis methods,” said Galdos. “Participants also had the opportunity to compare baking results with different origins of wheat, as well as share success experiences in each of the international markets. Additionally, we had the opportunity to evaluate future instances of collaboration with partner organizations that provide support to USW.”

USW Past Chair Darin Padget and current Chair work together on a baking assignment during the Core Competency Training in Santiago.

USW Past Chair Darren Padget and current Chair Rhonda Larson work together on a baking assignment during the Core Competency Training in Santiago.

Experiences during the Core Competency Training is fundamental: U.S. wheat is the most reliable choice, and its quality is unmatched. So information provided during the workshop is designed to help USW staff share information about U.S. wheat’s advantages when it comes to end-products, such as noodles, crackers, biscuits, tortillas, breads, and other baked products.

There is also a chance to meet with staff from other offices to share information.

Oregon wheat farmer and USW Past Chairman Darren Padget, Minnesota wheat farmer and USW Chair Rhonda Larson, and North Dakota wheat farmer Jim Pellman participated in this year’s training. The noted that the opportunity for USW colleagues to train together is very valuable.

“The format is very focused and was a great way to make sure the technical and marketing teams are pulling on the same oar in every market,” Padget said.

USW staff took time to memorialize the late Mark Fowler, USW’s Vice President of Global Technical Services, who passed away Feb, 20. Fowler was instrumental in creating the USW Core Competency Training program. He also played a major role in the development of the new laboratory in Santiago where USW has now placed a plaque in his memory.

thumbnail

A team of farmers and state wheat commissioners is in the initial stages of a visit to three crucial Asian markets to represent the U.S. Wheat Associates (USW) Board of Directors, meet with customers of U.S. wheat and learn about changing consumer trends.

The 2023 USW North Asia Board Team arrived in the Philippines on Tuesday, Feb. 28. It will eventually move on to Japan and South Korea before returning to the United States March 10.

On the trip are Bob Delsing, of the Nebraska Wheat Board (NWB); Bill Flory, of the Idaho Wheat Commission (IWC); Keven Bradley, of the Montana Wheat and Barley Committee (MWBC); and Kent Kupfner, Executive Vice President of MWBC.

USW colleagues in Manila, Tokyo and Seoul have scheduled several meetings for the team with flour milling companies and bakers in each country. Other highlights of the trip include attending the prestigious FCBCi Bakery Fair in Manila, sessions with the Japan Flour Millers Association and U.S. Embassy Agricultural Affairs officials in Tokyo, and discussions with members of the Korea Flour Millers Industrial Association in Seoul.

The USW Board Team members recognize the importance of the three markets to U.S. wheat farmers.

Pride in Representing Farmers

“To be able to meet with millers and bakers and see how our wheat is being milled and blended to meet each baker’s satisfaction is special, and it’s a real honor to represent Nebraska and U.S. wheat,” said Delsing, who serves on USW’s Long Range Planning Committee and grows hard red winter (HRW) wheat on his family’s farm in northwestern Nebraska. “The Philippines, Japan and South Korea are among our largest customers, so meeting them face-to-face and getting their input and thoughts on the wheat we grow will be very valuable.”

Kupfner, a former wheat trader and grain company manager, is eager to get to know USW staff working in each of the markets. He also has a long list of questions for buyers and millers about things that can help U.S. wheat earn an even larger share in the markets.

“In the Philippines, for example, I’m interested in gaining insight into the specific end-products made with U.S. wheat and learn how we can increase use of wheat moved from the Pacific Northwest, especially hard red spring wheat,” said Kupfner. “In Japan, I want to understand cultural changes and see if there is more opportunity for U.S. wheat? Korea imports U.S. hard red spring, hard red winter and soft white, but there is competition from Canada and Australia, so I want to explore what we can do to maintain and grow our share of that market.”

Returning the Favor

Flory, a member of the USW Board of Directors and current Chair of the Wheat Marketing Center board, expects the team to make a compelling case that customers drive decisions of the farmers who grow wheat.

“In a highly competitive world, the U.S. producer needs to have an understanding of and relationship with the customer,” explained Flory. “We do this by inviting them to our farms, universities, and shipping ports. And we reciprocate by visiting them at their mills and bakeries.”

Following is a short video from the USW Board Team’s first stop in Manila, Philippines.

Stay tuned for regular updates from the 2023 USW North Asia Board Team.

By USW Director of Communications Ralph Loos