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Visiting Caribbean Flour Millers Represent New Market Potential for U.S. Wheat

ARLINGTON, Virginia — It makes sense that Caribbean countries import most of their wheat from its nearby neighbor, the United States, but changes in the milling industry present new opportunities to reach even more markets in the region. Four current and potential wheat buyers from Guyana, Haiti, St. Vincent and Trinidad will travel the week of Aug. 16 to visit North Dakota, Nebraska, Kansas and Louisiana to learn more about U.S. wheat quality and its supply system. U.S. Wheat Associates (USW) is sponsoring this team visit in cooperation with its state wheat commission members and USDA’s Foreign Agricultural Service (FAS).

“These are senior managers in their milling operations, but they are either new to the industry or have a history of purchasing wheat from competing origins,” said Chad Weigand, USW assistant regional manager, Mexico City, Mexico, who will travel with the team. “The farmers, wheat merchandizers and federal grain inspectors the millers will meet on this trip will share many reasons why U.S. wheat should be their primary supply.”

Weigand said this visit supports an opportunity for growth and to overcome challenges in the region from new flour mills. The team includes a representative from a new mill in Haiti that started operating only in the past year, as well as a manager from St. Vincent whose mill will soon have to compete with a new mill on the island of St. Lucia that will likely use French wheat. His participation will allow him to discuss opportunities with suppliers to ship to multiple destinations in the Caribbean.

“Building knowledge and confidence in the U.S. supply system has been a successful strategy,” Weigand said. “We invited the general manager of a Trinidad flour mill who has been in the industry for just one year to participate in the team. And, based on several years of trade and technical service by USW, the Guyana executive on the team is transitioning to U.S. hard red spring (HRS) after purchasing Canadian spring wheat for many years.”

Weigand also noted that this will be the first USW-sponsored wheat buyer team to visit the new export grain terminal in the Port of Lake Charles, LA, now operated by the international commodities company Tradiverse. The Lake Charles facility, which includes a grain cleaning system, is the first new export terminal built in the U.S. Gulf tributary in 30 years.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service (FAS).

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the United States – +1-605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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An Expanding Filipino Milling Industry Sends Trade Team to the United States

ARLINGTON, Virginia — The southeast Asian wheat market is a story of success for the U.S. wheat industry. In the 2014/15 marketing year (June to May), the region accounted for 20 percent of global U.S. wheat sales. With a strong milling industry to support it, the Philippine wheat market continues to be one of the region’s most consistent and important export markets year after year. In 2014/15, the Philippines was the third largest buyer of U.S. wheat and the second largest buyer of both soft white (SW) and hard red spring (HRS) wheat, setting a new sales record for the second year in a row.

Looking forward, the Philippine milling industry is going through transitions including an expansion of new mills and a new generation of management. Building on more than 50 years of service in the Philippines, U.S. Wheat Associates (USW) is playing a role in these transitions and further strengthening its relationships, including by hosting four milling industry customers on a visit to the United States Aug. 2 to 12, 2015.

“This is a trade team of emerging leaders that represent growing market trends in the Philippines,” said USW South Asia Assistant Regional Vice President Joe Sowers, who is traveling with the team. “We invited participants that we think will best apply what they learn on the trip to the challenges and opportunities presented by the evolving market environment.”

USW worked with the North Dakota Wheat Commission, Montana Wheat and Barley Committee, Washington Grain Commission, Idaho Wheat Commission and Oregon Wheat Commission to organize this team. While visiting these states, the team will get an on-farm look at the SW, HRS and hard red winter (HRW) wheat crops, and an early report on the 2015 crop quality outlook. The trip also includes tours of wheat breeding research, shuttle and barge loading facilities and export elevators, as well as to observe activities performed by the Federal Grain Inspection Service (FGIS) to assure adherence to contracted quality specifications.

“Our purpose is to demonstrate how the quality, value and reliability of U.S. wheat and its supply chain can help these millers grow their own businesses,” said Sowers.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Algerian Cereal Officials to Visit U.S. Wheat Production Region and Federal Offices

ARLINGTON, Virginia — Algerians enjoy their bread and couscous. The North African nation is one of the world’s largest wheat importers. To help overcome an historical preference for French soft bread wheat, U.S. Wheat Associates (USW) will bring two officials from the Algerian Office of Cereals (OAIC) to the United States July 25 to Aug. 1, 2015, to learn about U.S. durum and bread wheat crop quality and the U.S. wheat export supply system. USW worked with the California Wheat Commission (CWC), the North Dakota Wheat Commission (NDWC) and the Minnesota Wheat Research and Promotion Council (MWRPC) to organize this team.

“There is an opportunity to foster demand for U.S. wheat to blend with Algerian standard flour,” said Ian Flagg, USW’s Regional Director for the Middle East, East and North Africa, who will travel with the team. “The goal of this visit is to demonstrate the versatility and quality of U.S. bread wheat classes and reinforce the value of U.S. durum wheats for semolina.”

The team starts its visit in Washington, DC, with meetings at USDA and USW. Janice Cooper, executive director of the California Wheat Commission, will join the team there to review Desert Durum® quality and supply. The schedule will continue in North Dakota and Minnesota where the team will see each all the components of the supply chain for both durum and bread wheats, including farm and grain elevator tours. They will also meet with university wheat breeders and get an in-depth look at the U.S. wheat transportation systems.

Flagg said bringing OAIC officials to the United States complements USW’s trade service and technical assistance in Algeria. That work, conducted with funds from USDA’s Foreign Agricultural Service (FAS) market development programs, plays a pivotal role in proving the value and comparable performance of U.S. wheat to produce flour for baguette bread and other products as well as semolina for couscous in Algeria.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the United States – +1-605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Korean Milling Executives Will Visit PNW for a First Look at New Wheat Crop

ARLINGTON, Virginia — Two executives representing Korean flour milling companies will chase combines in the Palouse region of Washington and the Columbia Valley of Oregon July 26 to Aug.1, 2015, to get a first look at this year’s wheat crop. Their visit, which includes a stop in Portland, OR, to learn more about the U.S. wheat supply system, is sponsored by U.S. Wheat Associates (USW), the Washington Grain Commission and the Oregon Wheat Commission.

The guests are Mr. Ha Jae Lee, who is the factory managing director of Daehan Flour Mills Co., Ltd., and Mr. Jeom Dae Kim, who is the managing director of Samwha Flour Mills Co., Ltd. Their guide is Chang Yoon Kang, USW country director based in Seoul, Korea, who said they hope to see soft white (SW), hard red winter (HRW) and possibly hard red spring (HRS) wheat being harvested.

“These are buyers for a market that is increasingly sophisticated so it is very important that they see this year’s crops,” Kang said. “Gaining a better understanding of the entire wheat chain, from the farm to the export elevator, will also help give them greater confidence in U.S. wheat supplies.”

In marketing year 2014/15 (June to May) Korea’s millers imported more than 43.3 million bushels of U.S. SW, HRS and HRW wheat sourced from Pacific Northwest and northern plains fields. While Korean millers import most of their wheat from the United States, Canadian spring wheat is also imported to blend with U.S. classes for bread flour. Australian white wheat is preferred for Korean style noodles, but USW is working to flank that market by helping its customers introduce whole wheat products made with flour from U.S. wheat as a healthy noodle choice.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service (FAS).

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the United States – +1-605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Peruvian Wheat Buyers Look at U.S. Wheat Marketing System

ARLINGTON, Virginia — Peru is one the few countries in South America that purchases almost all classes of U.S. wheat, which is one reason why three Peruvian wheat buyers are visiting the United States July 19 to 25, 2015. They are connecting with U.S. grain traders to learn more about the advantages of the U.S. wheat marketing system. The team’s visit focuses specifically on hard red winter (HRW) and soft red winter (SRW) production in Maryland, Virginia, Colorado and Kansas. U.S. Wheat Associates (USW) worked with the Maryland Grain Producers Utilization Board (MGPUB), the Virginia Small Grains Board, the Colorado Wheat Commission and the Kansas Wheat Commission to organize this team.

“Our goal for this trade team is to encourage the practice of blending different wheat classes or protein levels to minimize input costs, so we can compete better with wheat from other sources,” said USW South American Regional Vice President Alvaro de la Fuente, who is traveling with the team. “On this tour, they have the opportunity to see the quality of the new U.S. wheat crop and how its versatility can meet their multiple end-use needs.”

Peru produces an average of 240,000 metric tons (MT) of wheat per year, most of which is a soft variety that is not properly suited for baking, meaning only an average of 10,000 MT of their wheat is purchased by the milling industry. In 2014, U.S. wheat represented 20.9 percent of Peru’s total wheat imports with 1.95 million metric tons (MMT) led by HRW (193,000 MT) and SRW (139,000 MT). The team members represent Peru’s major wheat importing groups, accounting for more than 40 percent of the country’s annual wheat purchases and are directly responsible for evaluating and importing wheat for their companies.

The trip began with a visit to the USW Headquarters Office in Arlington, VA, for a briefing with President Alan Tracy and Vice President of Overseas Operations Vince Peterson. They also visited USW Vice Chairman and MGPUB Commissioner Jason Scott at his farm in Hurlock, MD and toured Perdue’s export grain terminal and Federal Grain Inspection Service (FGIS) office in Norfolk, VA. The team then traveled to Colorado and Kansas for visits to Ardent Mills, a Cargill-Byers unit train loading facility, Progressive Farms, Best Harvest Bakery, CHS and the FGIS Technical Center, as well as a meeting with Louis Dreyfus. Throughout the tour the hosting state wheat commissions will provide their state’s crop quality outlook.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Wheat Commissions Host Japanese Millers to Build Confidence in U.S. Supplies

PORTLAND, Oregon — Japanese consumers demand the highest quality and safety in their food. To help maintain a preference for U.S. wheat to produce the best wheat foods, U.S. Wheat Associates (USW) is working with the Washington Grain Commission, Oregon Wheat Commission and Idaho Wheat Commission to arrange a visit to those states for four milling executives July 5 to 12, 2015. The trip will introduce the executives to the effective U.S. wheat export supply chain from breeding to inspection and port logistics. Funding for this team is provided by the contributions of wheat farmers to USW through their state commissions.

Millers on this team are executives from mid-sized milling companies representing Japan’s National Cooperative of Millers. This first trade team from this group of millers visited the United States in 2014.

“This will be the first opportunity for some of these managers to personally observe all sectors of the Pacific Northwest wheat trade,” said Steve Wirsching, USW vice president and director of the West Coast office. “That is important because they can influence Japan’s government grain buying decisions.”

“Our market share remains strong because U.S. farmers continue to grow top quality wheat, and because we keep all of our Japanese customers fully informed about quality, supply and prices,” said Wataru “Charlie” Utsunomiya, USW Country Manager for Japan, who will lead this team. “However, we do compete with Canadian spring wheat and Australian white wheat. That is why we give milling executives the chance to discuss our logistical and quality assurance systems face-to-face with U.S. wheat farmers, breeders and exporters.”

Given the advanced state of crop development in the Pacific Northwest (PNW), the team will likely be able to see and experience soft white (SW) wheat harvest. Starting their trip in Lewiston, ID, the team will tour a country elevator and a terminal elevator on the Snake River, followed by a tour and dinner at Idaho wheat commissioner Joe Anderson’s farm in Genesee.

The team will continue their trip in eastern Washington for two days. They will start in Pullman to hear from Washington State University (WSU) wheat breeders about the potential for new varieties, developed with public funds, to improve quality as well as yield. A visit to the USDA Agricultural Research Service Wheat Quality Laboratory will offer assurance that the industry’s commitment to quality remains well established and supported by the U.S. federal government. As they travel south toward the Columbia River, the millers will observe wheat harvest and meet with commercial grain handlers, with a final stop to see how wheat seed production incorporates technology to minimize environmental impact and improve safety.

In their final leg of the trip, the team has much to see in Oregon. Their day in eastern Oregon starts at the Pendleton Flour Mill, and includes a visit to the Bob Johns farm in Athena and a tour of the Oregon State University Pendleton-Ruggs Wheat Research Station. The millers will complete their observations the next day with a broad overview of the Portland area export system. Following a meeting with USW’s West Coast Office staff, regional managers with the Federal Grain Inspection Service will detail their inspection system, which the team will see in action later in the day at Columbia Grain’s export elevator. The Wheat Marketing Center will also emphasize the quality of end-products that include flour from PNW wheat.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” The activities of USW are made possible by producer checkoff dollars managed by 19 state wheat commissions and through cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit www.uswheat.org or contact your state wheat commission.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Introducing Europe’s Next Generation of Millers to U.S. Wheat

ARLINGTON, Virginia — The link between food and family transcends cultures and, in some cases, industries. European millers will have the chance to witness this in action while learning about the quality of U.S. wheat and the reliability of the U.S. supply system June 21 to 27, 2015, on their trade team visits to North Dakota, Minnesota and Ohio. The team of six participants from Italy, Spain and Malta include millers from companies of varying sizes and an Italian wheat trader who does business with the mills. U.S. Wheat Associates (USW) worked with the North Dakota Wheat Commission, the Minnesota Wheat Research & Promotion Council and the Ohio Small Grains Marketing Program to organize this team.

“Some of these millers are owners or someday will take over the family business,” said Rutger Koekoek, USW Rotterdam Office marketing specialist, who will travel with the team. “They have responsibilities spanning procurement, production, quality control and so this visit gives the U.S. wheat industry the opportunity to develop a relationship with the next generation of decision makers.”

Based on a five-year average, the USW European Union (EU) region, which includes Israel, annually imports about 400,000 metric tons (MT) of hard red spring (HRS) wheat. Italy is the largest European importer of HRS wheat, averaging 70 percent of total European imports of HRS over the past three years. “These countries look to U.S. wheat for quality in HRS wheat that is ideal for use in high quality flour mixes and soft red winter wheat that is suited for biscuits, crackers and pastries,” said Koekoek. “It is important that customers feel confident about both the product and the system.”

Members of the trade team will see each step of the grain supply chain for HRS in North Dakota and Minnesota, and for soft red winter (SRW) wheat in Ohio. The schedule includes farm tours and discussions with university wheat breeders about how they are improving U.S. wheat qualities in ways that are important to overseas customers. The trip will also give participants an in depth look at the U.S. wheat grading, marketing and transportation systems.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Farm and Industry Visits Help Protect Demand for U.S. Wheat in Nigeria

ARLINGTON, Virginia — Eight senior managers from Nigeria’s milling and noodle/pasta manufacturing industries will visit South Dakota and Kansas June 21 to 27, 2015, to examine the current hard red winter (HRW) crop as part of a U.S. Wheat Associates (USW) trade team. USW believes this annual event helps maintain a loyal customer base in a traditionally large market.

Nigeria was the third largest buyer of U.S. wheat for the 2014/15 marketing year that ended on May 31, 2015, importing 76.9 million bushels (2.04 million metric tons). Year-to-year, Nigeria buys more U.S. HRW than any other country. Nigerian millers imported 58.4 million bushels (1.6 million metric tons) of HRW in 2014/15. They also purchased about 12.9 million bushels of soft red winter (SRW) as well as some soft white (SW) and northern durum.

“USW and our state wheat commission member organizations built long-term demand for U.S. wheat in Nigeria by providing information and technical support,” said Muyiwa Talabi, marketing consultant with USW based in Lagos, Nigeria. “This will be our fifteenth annual trade team from Nigeria since 2001 and it is still a key part of our work in an important market where we face new challenges.”

“In an increasingly competitive market, those customers still benefit from, and appreciate, the support USW provides including the chance to see the new U.S. wheat crop and learn about its supply chain from the people who manage it,” said Gerald Theus, assistant regional manager for Sub-Saharan Africa with USW who is based in Cape Town, South Africa. Theus and Talabi will lead this trade team visit.

USW collaborated with the South Dakota Wheat Commission, the Kansas Wheat Commission and USDA’s Foreign Agricultural Service to organize this trade team. In South Dakota, the team will meet with grain merchandisers and visit several farms. The team’s Kansas visit includes stops at the Kansas Wheat Innovation Center, USDA’s Center for Grain and Animal Health Research and IGP Institute as well as time with grain merchandisers.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by FAS.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Brazilian Wheat Importers Set to Examine SRW, HRW Crops

ARLINGTON, Virginia — A team of five executives representing large flour mills in Brazil will be in the United States June 14 to 20, 2015, to learn more about the 2015/16 crop and the U.S. wheat supply chain. Together, they purchase about 60 percent of Brazil’s annual wheat imports and were among millers purchasing a record amount of U.S. hard red winter (HRW) and soft red winter (SRW) in 2013/14 and 2014/15. Wheat farmers are pleased to see these buyers return to the United States.

“Brazil turned to the United States the last two years because its usual trading partners in Argentina could not meet demand,” said Osvaldo Seco, assistant regional director for South America with U.S. Wheat Associates (USW), who will travel with the team. “They were able to do that because we kept Brazilian millers informed about the quality, variety and value — and U.S. farmers had the wheat they needed.”

With funding from state wheat commissions and USDA market development programs, the work USW did in Brazil helped spur millers actively import most of their wheat from the United States. Brazil’s imports returned more than $1 billion to the U.S. wheat industry in a little more than one year from an investment of less than $100,000 in market development spending.

The potential for an on-going increase in U.S. wheat exports to Brazil is not being taken for granted, even though Argentina’s 2014/15 production provided exportable supplies again. USW, the Ohio Small Grains Marketing Program, the Nebraska Wheat Board and the Texas Wheat Producers Board sponsored this team’s visit as a pivotal part of building buyers’ confidence in U.S. HRW and SRW wheat compared to supplies from Argentina, Uruguay, Paraguay, the EU or Canada.

After visiting farms in Ohio and Nebraska and meeting with export elevator managers in Texas’ western Gulf ports, Seco said these executives will go back to their mills with a greater knowledge of how to specify for the best quality and value from the U.S. supply. These flour millers will also get a chance to meet with their peers at a visit to a Mennel Milling Company flour mill, as well as tour a Mondelez snack food plant in Ohio.

“We will also meet with export grain traders and review the federal grain inspection system in Nebraska,” Seco said. “Relationships are very important to these buyers and there is no more powerful marketing tool than sitting face-to-face with the people who develop, grow and handle U.S. wheat.”

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by FAS. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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Annual U.S. Wheat Crop Tour Strengthens Relationships with Japanese Executive Millers

ARLINGTON, Virginia — Building mutual trust and long-term business relationships takes time and commitment. As a part of its market development activities, one important activity U.S. Wheat Associates (USW) employs to create stronger partnerships with overseas customers is to invite them to have a firsthand look at the U.S. wheat crop. That is what a team of six flour milling executives from Japan’s leading milling companies will do during travel to the Pacific Northwest April 30 to May 8, 2015.

“Japan imports large amounts of U.S. wheat so it is important for the Japanese flour milling industry to regularly exchange views and information with U.S. wheat organizations and businesses,” said Mr. Masaaki Kadota, executive director of Japan’s Flour Millers Association. “We really appreciate your efforts to support our needs as your customers.”

USW collaborated with the Montana Wheat and Barley Committee, Oregon Wheat Commission and Washington Grain Commission to organize and host this trade team.

The Oregon Wheat Growers League (OWGL) established the first overseas U.S. wheat export office in Tokyo in 1956 and in that same year, the first Japanese millers team visited the United States to learn about its markets. After it was established, USW continued the tradition and for well over a decade, this particular activity has become an annual trip for Japanese executive millers. According to Kadota — who has accompanied this team for many years — there is always something new to learn and discuss.

“There is nothing better than strengthening the mutual trust I have with those whom I meet each year,” said Kadota.

The team will make stops in Oregon, Washington and Montana. During meetings with wheat farmers, grain industry representatives and university researchers, the team will discuss the U.S. wheat supply and demand picture, including potential quality, availability and price. The team will also discuss current views on competitive markets, dietary trends and the role innovations in wheat breeding will have in balancing future world food supply demands with the need for less impact on the environment.

“This exchange of dialogue and information is essential to U.S. trade with Japan,” said USW West Coast Office Assistant Director Shawn Campbell. “When questions and concerns arise, we rely on the trust built during these activities to guide us toward decisions that have a positive impact for both U.S. wheat farmers and the Japanese milling industry.”

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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